2012 Summer MBA Internship Honest Tea

Openings in:

Bethesda, MD

Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. All varieties are USDA-certified organic and all teas are Fair Trade Certified?. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com?s ?Top 7 Green Corporations of 2010,? received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies.? The Coca-Cola Company purchased Honest Tea in March 2011.

Overview:
Exclusively through Net Impact, Honest Tea offers a 10-12 week summer internship for a hard-working, enthusiastic, and creative MBA student interested in gaining hands-on experience in a mission-driven, consumer products company. The intern will be immersed in Honest Tea?s fast-paced, ever-changing environment with new and exciting challenges thrown their way each day. Interns will be exposed to all sides of the business from sales to operations. Ideal candidates for this position are open-minded and adapt well to dynamic environments.

Past summer projects have included creating an Honest Food bar alongside Honest Tea?s Operations, Marketing and Graphics department, and working with Sales to bring the bar to market. Other MBA intern projects have included publishing the company?s annual Mission Report as well as detailing Honest Tea?s sustainability efforts and challenges.
Summer Internship Responsibilities Include:

Coordinate and participate in guerilla-style marketing, promotions and sales
Assist with new product development
Develop marketing materials
Coordinate corporate partnerships
Develop new sales relationships
Create retailer/distributor incentives and promotional programs
Research material sourcing and become involved with the manufacturing process


The intern should be open to being ?on the road? and traveling in order to work with distributors and/or on consumer promotions for a portion of the internship. This is a great opportunity to help an entrepreneurial enterprise continue its rapid growth and to learn about managing a company from many different angles. (Faint of heart need not apply.)

Applicant Requirements:

Resume
Cover letter
Must be an Undergraduate student.
Two writing samples (can be from school or previous job) OR one writing sample and one brief constructed response (BCR). BCRs should showcase your creativity and writing ability and should be approximately 500 ? 600 words
1) If you were to create a new line extension at Honest Tea, what would it be? How would you market it?

2) If you were to create the next marketing campaign for Honest Tea, what would it be and why? Please be green-minded and consider sustainability!

Location:	4827 Bethesda Avenue Bethesda, MD 20814 United States