2013 Marketing MBA Internship Honest Tea
THIS JOB HAS EXPIRED Founded in 1998, Bethesda, MD based company Honest Tea is the nation's top-selling organic bottled tea company specializing in lower calorie beverages that are sweetened with less sugar than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers. All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified?. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," and was ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." In March 2011, Honest Tea was acquired by The Coca-Cola Company, and operates as an independent business unit, creating a platform for national expansion and helping to further the reach and impact of Honest Tea?s mission.
MBA Summer Internship Overview
Exclusively through Net Impact, Honest Tea offers a 10-12 week summer internship for a hard-working, enthusiastic, and creative MBA student interested in gaining hands-on experience in a mission-driven, consumer products company. The intern will be immersed in Honest Tea?s fast-paced, ever-changing environment with new and exciting challenges thrown their way each day. Interns will be exposed to all sides of the business from sales to operations. Ideal candidates for this position are open-minded and adapt well to dynamic environments.
MBA Summer Internship Responsibilities
The MBA internship includes creating and publishing the company?s annual Mission Report that details how well Honest Tea has strived to live up to its mission . Past summer projects have also included researching, analyzing and creating product line extensions such as Honest Food. , The Net Impact intern works alongside Honest Tea?s Sales, Operations, Marketing and Graphics departments, and to create the Mission Report and help bring the potential line extension to market. Interns have also helped coordinate and execute marketing initiatives such as The Honesty Index, helping raise awareness for the brand through creative tactics.
Additional Opportunities Include:
Assist with new product development
Setting up and breaking down all equipment required for each event
Develop marketing materials
Coordinate and participate in guerilla-style marketing, promotions and sales
Create presentations for the TeaEO?s thought leadership platform
Coordinate corporate partnerships
Develop new sales relationships
Create retailer/distributor incentives and promotional programs
Research material sourcing and become involved with the manufacturing process
The ideal candidate has a strong interest in sustainability and a desire to communicate through various channels, such as the Mission Report, social media, thought leadership presentations and marketing collateral. This candidate will also have strong writing and appreciate the important of Honest Tea?s unique brand ?voice.? Applicants should understand the importance of capturing a brand?s ?look and feel? through various communication channels. Honest Tea is interested in applicants that are open to being ?on the road? and traveling in order to work with distributors and/or support consumer promotions for a portion of the internship. This is a great opportunity to help an entrepreneurial enterprise continue its rapid growth and to learn about managing a company from many different angles. (Faint of heart need not apply.)
Only applicants who include the following will be considered:
Two writing samples (can be from school or previous job) OR one writing sample and one brief constructed response (BCR). BCRs should showcase your creativity and writing ability and should be approximately 500 ? 600 words
1. If you were to create a new line extension at Honest Tea, what would it be? How would you market it?
2. If you were to create the next marketing campaign for Honest Tea, what would it be and why? Please be green-minded and consider sustainability!
||4827 Bethesda Avenue |
Bethesda, MD 20814
THIS JOB HAS EXPIRED