Account Director - Interactive Marketing iCrossing
More information about this job:
Do you love the challenge of integrated digital marketing? Are you driven to exceed client expectations?
If so, iCrossing is looking for an Account Director in their San Francisco, CA office.
The Account Director leads and guides the development of overall client objectives and the ongoing strategic direction of the account. He/She is the lead client contact and oversees a single account or multiple accounts. The Account Director focuses on developing and strengthening positive client relationships at all levels, and for overall client satisfaction to achieve revenue growth of the account and AOR relationship, as appropriate.
The Account Director must be able to simultaneously manage a number of projects, leverage knowledge and experience from project to project, identify common goals and ensure quality deliverables to clients that are on strategy.
Ensures deliverables meet client's strategy and drives the account forward based on client objectives.
Manages the overall client relationship by setting and delivering upon client expectations.
Grows client revenue by selling (up-sell / cross-sell) creative solutions and ideas in all iCrossing Services, i.e., natural search, paid search, web development, market research, creative, technology, analytics and reporting.
Spends time onsite with clients on a regular basis.
Advises client on how to reduce costs and improve performance.
Leads regular client presentations and strategic discussions; be involved with, and sometimes lead, higher level negotiations with clients including but not limited to contracts, bid pricing, billing, and conflict situations (with the Project Manager, Managing Director or other iCrossing team members, as appropriate)
Defines and develops measurement models for project success with clients
Spearheads consistent reviews of project delivery, research, analysis, best practices, etc
Coordinates interaction of iCrossing Strategic Account and Business Development Teams with clients where appropriate, and review all strategic proposals, presentations and formal documentation.
Ensures consistency and accuracy on all proposals by working closely with the marketing team.
BA from an accredited school
6-10 years of INTERACTIVE MARKETING experience, Marketing/Communications or sales exposure
Experience in SEARCH REQUIRED, Ideal candidates have experience in search engine marketing ( SEM ) engagements - Paid and / or Natural (NSO / SEO) as well as Display Media
Demonstrated understanding of strategic marketing, business and financial principles
Thorough understanding of marketing new media techniques including Internet, Intranet and extranet development, as well as understanding of overall marketing strategy and integrated communications
Keen attention to detail
Ability to represent and promote iCrossing in a professional manner and demonstrate value added service to clients
Ability to develop and motivate a team and assist with the integration of the Client Services group within iCrossing
Superior written and verbal communication skills and outstanding presentation abilities
Ability to manage several projects at once
Natural leadership, motivational and organizational skills
Sound judgment and interpersonal skills
Rapid comprehension and retention of information
||San Francisco, CA |