Account Manager I-Behavior
Position
This position will manage and grow I-Behavior's relationships with Member companies. Using I-Behavior's Cooperative
database, targeting tools and additional value-added services, you will act as a strategic marketing
consultant to drive member customer profitability. You will understand each client's product line, marketing
objectives and needs, and help them plan direct mail and e-mail campaigns - and analyze the results.
Responsibilities
Understand the clients' product line and marketing objectives as they relate to testing and utilization of the
Co-op database.
Help clients plan mailing campaigns - including learning and volume objectives, test matrix design against
objectives and use of IB targeting tools.
Analyze mailing results against objectives and help clients integrate and translate new knowledge into
future tests and rollouts.
Evaluate clients' marketing needs and proactively identify and effectively cross-sell and up-sell IB
products and services.
In addition to traditional client service postal co-op list sales, migrate members to e-mail list testing and
rollout.
In addition to traditional postal Co-op list sales, migrate members to e-mail list and multi-channel support
testing and rollout.
Be responsible for achieving individual revenue and profitability goals.
Qualifications
Bachelors degree
Experience and proven performance in direct marketing and support of direct channel sales, along with
use of targeting tools in implementation.
Prefer backgrounds on client side or serving clients in related industries: catalog, publishing, retail and ecommerce.
A hands-on, self-directed individual with strong interpersonal skills that thrives in an entrepreneurial
environment.
Employee Benefit Package
We offer a competitive compensation and benefits package.
| Location: |
500 Mamaroneck Avenue
Harrison, NY 10528
United States
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