Advertising Audience Analyst AddThis
THIS JOB HAS EXPIRED AddThis's Audience Operations team is growing. We are looking for an experienced on-line Advertising Operator, Trafficker or Analyst, interested in applying their skills in a new direction. Our Audience Operations team builds audience solutions for performance advertising, branding and awareness, website publisher solutions, and anyone interested in activating their data on the web. We are looking for a team player able to understand the mindsets of consumers, advertisers and publishers, and to shape our 1.3 billion global users into focused actionable audiences. Candidates must be able to translate advertiser requests into actionable tasks, distill large data sets to their core message, understand the how pixel dropping works, and demonstrate the translation of asks into audiences in the AddThis environment.
Build audiences based on the behaviors of 1.3 billion global consumers to create the best possible social targeting audiences
Monitor the health of existing audiences, and quickly optimize them for any negative trends
Utilize our data mining and modeling technologies to create new effective audiences
Identify, develop, test, and productize new audience solutions
Work with the engineering team to guide development and improve our suite of audience management tools.
Work with Sales, Account Management and Advertising Operations teams to ensure that our audience products are fully understood and implemented properly
Manage, organize, and prioritize incoming audience-related communications. Identify and improve upon any cross-team work flow issues
Problem solve and break down issues to the root causes and map out immediate fixes as well as longer term systematic fixes
Bachelor?s degree or related experience required
Excellent command of word associations, phrases and topics. The ideal candidate is likely pre-disposed to word-association games like Taboo, good at scrabble, and pre-disposed to puns and limericks. Literacy in multiple languages is a plus.
At least 1-2 years of Online Advertising experience using Atlas, DART or other leading online ad servers
Experience with ad trafficking, de-bugging, data collection, ad tags, ad platforms and working with external customers
Proven analytical skills with an established approach to qualitative analysis
Proven spreadsheet skills, as a calculation engine and organization tool, specifically applications built in MS Excel
Strong communication skills with the ability to translate large blocks of phrases and values into recommended actions
Ability to self organize and work in a fast paced, startup environment
Organized with ability to work on multiple projects, issues, etc
||McLean, VA |
THIS JOB HAS EXPIRED