APIhub Marketing Manager MuleSoft
THIS JOB HAS EXPIRED
We are looking for an “all-round†rock star marketer for APIhub, the world's largest API repository and leading platform for publishing APIs - an exciting new website that launched in December 2012. This newly created position will be responsible for all aspects of marketing APIhub to API Provider. There are 3 main areas to this position: Campaigns, Collateral and SEO, SEM, SMM
POSITION DETAILS:
APIhub marketing campaigns management
- Manage the full lifecycle of online and offline demand generation campaigns targeted towards API providers (i.e., enterprises companies, cloud and internet services, various websites and any and all other services that expose APIs).
- Establish and report on campaign metrics (API Provider engagement and adoption metrics + developer engagement metrics) and ROI; communicate goals/results
- Develop APIhub marketing and support collateral (e.g., how to, quickstart guides, value proposition, case studies)
- Craft specific messaging and collateral that targets the right audience, drives awareness (e.g., using multimedia, PPT, Infographics etc.)
- Work with PR team to market this
- Work with internal SEO, SEM expert on optimizing SEO/SEM strategy development and online customer acquisition plans designed to maximize site traffic
- APIhub social media management
POSITION DELIVERABLES:
APIhub marketing campaigns management
- Accelerate API Provider adoption of APIhub through creative outreach mechanisms, and communication of “how, and why APIhubâ€
- Execute outbound marketing campaigns targeted at API Providers, including product messaging, audience segmentation, and effective communication across channels (e.g., email, ads, webinars, and events)
- Create and drive a direct email marketing program, including community newsletters, product announcements, and other online campaigns
- Creating customer-ready tutorials, how-to guides, and reference documentation collateral to live on the website, on email and whitepaper form
- Drafting customer case studies and press releases
- Copy-editing and other writing support for the MuleSoft blog
- Work with PR team to market this collateral (and plan a calendar)
- Act as the internal and external APIhub SEO/SEM subject matter expert by providing recommendations and executing strategies for content development in coordination with SEO goals.
- Provide SEO Analysis and recommendations in coordination with elements and structure of websites and web pages
- Define SEO requirements and site changes that will increase quality traffic, maximize site performance, improve search result listings, and ultimately drive value to our websites. Strategic requirements include elements such as: market/industry research, benchmarking, technical/site architecture assessment, keyword/content strategy, and landing page optimization.
- Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions
- Proactively interacting with online communities across all platforms
- Using social media monitoring tools to monitor conversations and report on metrics
THE IDEAL CANDIDATE WILL HAVE:
- Demonstrated impact in marketing programs management and demand generation
- A track record of successfully managing and delivering multiple projects in parallel
- Familiarity with marketing automation (e.g., Marketo, Eloqua) and CRM (e.g., Salesforce.com)
- Deep knowledge and interest in SEO, SEM, blogs, and business analytics
- Strong understanding of search engine-friendly web design and ability to make critical design and technical recommendations
- In-depth knowledge and understanding of online community platforms and their respective participants (Forums, Blogs, Photo Uploads, Profiling etc.) and how they can be deployed in different scenarios
- Have a good knowledge of principles of customer service
BENEFITS:
Benefits package includes health care, dental, vision; life insurance, flexible spending and dependent care accounts, sick leave, and 401k.
ABOUT US:
MuleSoft is solving the largest and most important problem in IT: integration. Companies spend $500 billion dollars every year writing custom integration code to make systems work together - a problem that's only increasing with the cloud. We built the world's most widely used integration platform, which connects applications, databases and organizations as easily as Facebook connects people. Our technology is a key enabler of today's most important movements: cloud, social, mobile and the enterprise.
MuleSoft is an explosive-growth, well-funded, early stage company on a mission to fix integration. We have big name customers like JP Morgan, BMW, Wal-Mart, Nokia and Zynga, and over 3,000 companies and 100,000 developers use our products.Our goal is to build a great company filled with exceptional people who challenge and admire each other. Are you looking for a fast-paced environment with a huge market opportunity and unlimited growth potential? If you want to have a big impact on our success, love working in high performing teams, and have the track record to prove it, we want to meet you!
To all recruitment agencies: MuleSoft does not accept agency resumes. Please do not forward resumes to MuleSoft employees or any other company location. MuleSoft is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company.
| Location: | United States |
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THIS JOB HAS EXPIRED
MuleSoft
Investors: Hummer Winblad Venture Partners, Lightspeed Venture Partners, MorgenthalerAll Jobs: at MuleSoft
| Web Site: | www.mulesoft.com |
|---|---|
| Headquarters: | 30 Maiden Lane Suite 500 San Francisco, CA 94108 United States |
| Industry: | Software |
| MuleSoft is an explosive growth, well-funded software startup. Our award-winning products have been downloaded over 1.5 million times, and more than 2,500 organizations are using them in production, including big-dog companies like Walmart.com, Nestle, Honeywell, DHL, as well as 5 of the world's top 10 banks. In 2009 we grew revenues 152 and quadrupled our product offering. We are laser-focused on making life easier for developers and IT. Our products are built on Mule ESB and Apache Tomcat, open source projects that are being downloaded and used by millions of people worldwide. Today's developers are looking for simplicity and freedom from the bloated legacy Java "stacks" that were built over a decade ago. They need middleware that embraces today's web-centric approaches, including dynamic languages, mobile, and the cloud. This new lightweight approach is fundamentally changing the industry, and we are leading that movement -- we call it Web Middleware. At MuleSoft, our singular mission is to build a great company with a brilliant team of colleagues. If you think you can make a huge difference and are ready to show us, we want to meet you. |
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