Associate Director, Paid Search Media iCrossing
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iCrossing, a leading digital marketing agent, is looking for a Associate Director for their Paid Search Media Team.
The Associate Director has ownership and direct responsibility for management within the paid search / SEM media group on key accounts and overall for a team. They oversee their team in the development of strategy and writing of media plans to meet client?s marketing objectives and the subsequent negotiation, implementation and performance analysis. They are part of the core account team and maintain a strong relationship with the client and internally across all disciplines.
Oversee management of accounts for iCrossing across a number of verticals such as Retail, Financial Services, Travel, Lead Gen, etc and has the ability to manage to any Direct Response metric.
Assume substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.
Work closely with account, creative and measurement teams to ensure paid search media plans and creative/measurement work are strategically aligned, client needs are met and iCrossing?s quality levels are maintained
Core contributor to strategic initiatives. Articulates departmental and iCrossing?s view on customer segmentation, media strategy tactics and execution. Ensures that strategies align with objectives and objectives of projects are met.
Oversee development of paid search program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
Responsible for comprehensive management of assigned accounts within the media department with oversight. Typically, this includes the management of industry/category knowledge, media planning, media negotiations and implementation, performance tracking and analysis and various associated projects.
Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications
Assume ownership of client questions and issues related to media; serve as day-to-day contact
Responsible for oversight of all program budgets, including staffing and resource requirements. Has substantial role in management of department resources across accounts and from an overall revenue management perspective.
Assume broader role in key departmental or company initiatives
Promote/sell media department (SEM) capabilities across teams/company
Manage the work of Media Strategist, Senior Media Managers, and Media Managers providing leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members
Work to develop new business pitches to generating new business for iCrossing.
Minimum of 5 years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department).
Extensive online Paid Search media experience is required
Minimum 3 years Management experience is required
Experience in the DR field is a huge plus
Proven leadership ability and previous client relationship experience required.
In depth understanding of SEM / paid search media planning, negotiation, implementation and performance analysis
Superior supervisory and management skills
Proficient computer and media research skills (e.g., Word, Excel, PowerPoint, Tier 1 Engines (Google), Competitive Tools, etc.)
Exemplary communication skills (persuasive written, compelling oral)
Time management and problem solving skills
Proficiency in managing numbers
Minimum Bachelor?s degree in a related field required,
||New York, NY |
THIS JOB HAS EXPIRED