Associate Director, Strategy iCrossing
iCrossing, a full-service digital agency, is seeking a brilliant addition to our New York strategy team. The right person will have the following traits:
A deep understanding of advertising and marketing strategy
A strong interest in working in all digital channels, from SEM to display, website development to DMP, with some occasional print and OOH
A never-ending curiosity about the world around us
An ability to go from knee-deep in data to high level concepts and back again, again and again
A serious commitment to collaboration
A focus on making a difference for our clients
A hunger to build something new in the world of marketing
We are an agency with a commitment to leveraging our unique position to dream up new models for our clients and to lead the industry with new ideas. We are looking for someone to help make this reality happen, today.
As an Associate Strategy Director, you will play a leadership role driving online marketing strategy and account planning across a variety of client verticals. As a key partner to the Client Services, Creative and Technology groups, you will ensure that all plans are delivered on time and in support of the brand, while developing objectives, strategies, and tactics that drive growth. You will add your unique experience and insight to business and customer objectives, helping our clients maximize customer engagement, sales leads, and long-term loyalty.
You?ll provide guidance to clients by using market research and competitive trends to generate insights that inform actionable strategic recommendations. You will also collaborate with creative, media, and technology teams to build a robust marketing strategy and plan for clients, as well as leads at partner agencies and technology providers, to ensure the viability of ideas and concepts. You will also lead strategy projects, working closely with other Strategy team members.
Developing communications and brand strategies based on research with consumers, the marketplace, cultural trends and media innovations
Supports Account Directors in long and short term account planning (growth, investment, resourcing, etc.)
Determines optimal online channel strategies aimed at meeting clients? business and marketing objectives
Evaluates and analyzes program results and presents recommendations for changes in strategy
Leverages metrics and research where appropriate to define and track performance against goals mapped to client objectives and targets, adjusting as new data comes in
Maintains a deep and broad understanding of the client?s financial, strategic and marketing imperatives, product and service roadmap, and competitive dynamics in the marketplace
Surfaces new online marketing ideas and tactics to drive growth and collaborate with iCrossing and client teams to test value and ability to execute
Coaches, develops and mentors junior team members
BA/BS or equivalent experience, is required; MBA or advanced degree a plus
5+ years of business environment specifically in Marketing, Advertising, Management Consulting, or Interactive Marketing
Minimum 3 years online marketing experience is required.
Demonstrated understanding of online marketing strategy and tactics
Marketing experience across various channels and multiple disciplines of marketing (e.g., online, print, direct, event, creative) a plus
Strong interpersonal abilities to work with all online marketing disciplines and teams as well as external vendors and agency partners
Ability to be flexible in a changing work environment and to work well under pressure
Takes independent actions and calculated risks
Proven track record of digesting data and deriving insights that lead to actionable recommendations and uses intuition and experience to complement data
Strong understanding and user of Web 2.0 technologies and trends and how to leverage for client success
Strong written, oral communication, presentation skills, and cross-functional leadership skills in a heavy client-facing capacity
Proficient in Excel and Word, and PowerPoint ?power user?
||New York, NY |