Associate Marketing Manager ("AMM") Data Sciences International (DSI)
THIS JOB HAS EXPIRED Apr 4, 2013, 10:51 AM
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The Associate Marketing Manager ("AMM") works with the Portfolio and Market Managers to contribute to specific projects/products within a product portfolio or sales channels (ACA, GOV, IND and CRO). The AMM may manage a smaller (sub) portfolio of products or channel-related projects.
The AMM will lead smaller projects to support a portfolio or channel, contribute to larger portfolio or channel projects, and respond to periodic support or project requests from the sales team and technical support. They will contribute to the development of sales forecasts (taking into consideration past history, market trends, competitive activity and required sales effort), allocation of expenses between products or projects (taking into consideration stage in product life cycle, potential for future growth and profit contribution, potential competitors), required sales promotion and channel support programs (taking into consideration marketing strengths relative to competitors, selling opportunities and customers? needs and attitudes) and the marketing materials needed to accomplish the goals.
Marketing Analysis and Launch Planning:
Conduct research on preferences of key customer groups
Develop collateral promotional and training materials
Contribute to the business and launch plans for projects
Assist on creation and implementation of marketing programs and market development initiatives targeted at key customers to grow the DSI business in the sales channels.
Assist in developing pricing strategies through analysis of internal and external variables impacting brand profitability
Gather customer input on product attributes and prototype suggestions for both current and next generation products
Write customer requirements specifications
Represent customer perspective in product development process
Evaluate and analyze competitive products and activities with an assessment of any issues or opportunities requiring action
Distribute this information to the organization and help develop strategies to counter competitive threats
Leverage competitive knowledge to ensure that product development and marketing focus is targeted to achieve overall portfolio goals
Develop appropriate training materials ensuring that product knowledge is understood and retained by field personnel and customers
Establish standards of performance necessary to ensure that training is effective and the desired outcomes are being met
Train field personnel and assist with customer training early in product launch
Minimum Education Requirements or Equivalent: 4 year degree required; marketing, technical or scientific. degree or experience is desired. 1 ? 2 years pre-clinical research experience is desired.
||St. Paul, MN |
THIS JOB HAS EXPIRED