Audience Targeting Coordinator CafeMom
THIS JOB HAS EXPIRED We are looking for an energetic, solutions-oriented team member who loves analytics and Excel! This person will be responsible for managing numerous digital ad campaigns as well as identifying & testing new strategies to drive optimal media performance for our advertisers. Position reports directly to the VP of Audience Targeting.
Help manage a variety of digital display campaigns via real-time bidding/programmatic buying - input campaigns into a DSP (media buying platform) and QA throughout flight
Assist with optimizing campaigns for a variety of success metrics including CPM, CTR, CPC, CPA, and viewability - seek opportunities to improve campaign performance
Track, analyze, and update daily reports - help maintain a database of campaign performance and provide Account Managers with regular reporting
Bachelor's Degree and/or 1-2 years related experience
Strong interest in digital marketing and/or media buying
Basic/conceptual understanding of any aspect of the digital media industry (social media, SEO, etc.)
Strong knowledge of MS Excel
Strong analytical skills
Ad operations knowledge a plus!
||401 Park Avenue South |
New York, NY 10016
THIS JOB HAS EXPIRED