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B2B Marketing Manager - Ecommerce CafePress.com
THIS JOB HAS EXPIRED
B2B Marketing Managerezprints makes personalization possible anywhere consumers are online with a full spectrum of technology products and fulfillment services. This position directly impacts ezprints strategic direction.
We?re looking for a Senior Marketing Manager to develop and implement strategic plans to build our B2B business. The B2B Marketing Manger is primarily responsible for attracting medium and large businesses that are either already generating or looking to generate revenue by selling personalized products.
You?ll develop, plan, coordinate, and execute overall Internet/digital marketing strategy, including eCommerce, email marketing, mobile marketing, social networking and digital/online communities, search engine marketing, and corporate website. Work closely with advertising, marketing, sales, and Web design and development teams to ensure that digital and online marketing strategy supports business strategy. Career-Development position within field. Requires moderate skill sets and developing proficiency within discipline. Conducts tasks and assignments as directed. Works with moderate supervision with some latitude for independent judgment
Responsibilities
Develop and implement an effective marketing plan to raise awareness and drive adoption of ezprints? B2B offerings.
Partner with the sales team to identify needs and execute lead generation programs.
Create innovative marketing campaigns across various channels?social media, events, email, online marketing/advertising, targeted physical marketing, co-marketing with partners, etc.
Manage internal & external resources to create marketing collateral including online, print and video media.
Develop key metrics and performance indicators to measure overall marketing performance and provide foundation for continuous improvement
Requirements
3 to 5 years of B2B marketing experience in Ecommerce and/or Information Technology - REQUIRED
Bachelor's degree
Experience at e-commerce and/or technology companies
Must be able to operate independently in a team environment
MBA preferred
Personal Attributes
Strong leader who can multitask, prioritize well and communicate clearly across all levels of the organization.
Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs.
Ability to work effectively in a deadline-driven work environment.
Has general knowledge of e-commerce and the online personalization space.
Help fine-tune The World?s Customization Engine?.
CafePress Inc. is the go-to brand for folks who love one-of-a-kind products (they?ll find over 325 million unique products here, with some 160,000 new designs added daily). Leading the way in customization for over a decade, today we boast 13 million members around the globe ? with 11 million unique visitors each month.
With ever-expanding offices from coast-to-coast, CafePress Inc. is always looking for people with bright minds and a can-do attitude to help bring customization to the world.
This includes our flagship brand, CafePress, as well as our other brands: CafePress Pro, Canvas on Demand, Canvas on Demand Pro, Great Big Canvas, ImageKind, InvitationBox, LogoSportswear, and EZ Prints (a wholly-owned subsidiary of CafePress Inc.)
We?re constantly searching for customization-crazy people who want to live and work for the leader in personalization.
Our offices are located in the San Francisco Bay Area; Louisville, KY; Raleigh, NC; Cheshire, CT; and Norcross, GA.
| Location: | Norcross, GA United States |
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THIS JOB HAS EXPIRED
CafePress.com
Investors: Catamount Ventures, IVP-Institutional Venture Partners, Sequoia CapitalAll Jobs: at CafePress.com
| Web Site: | www.cafepress.com |
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| Headquarters: | 950 Tower Lane Suite 600 Foster City, CA 94404 United States |
| Industry: | IT Services |
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