Brand Manager Honest Tea
THIS JOB HAS EXPIRED Overview:
Honest Tea, the nation's top-selling organic beverage company, is looking for the right person to help take the company to new levels of growth, and join our mission to create delicious, healthy beverages for all. This is an entrepreneurial, industry changing company with unique brand appeal looking for a hard-working, resourceful, hands-on Director. If you have the passion, we have the position.
The Brand Manager is responsible for creating, managing and leading the successful execution of brand-building and volume-driving programs, including marketing campaigns, program development, materials creation, new product launches, and initiatives that support Honest Tea?s product lines (both PET and Glass formats). The ideal candidate works hard, has great project management skills, is a self-starter, and is looking to be a part of an exciting, fast-paced, innovative company that?s making a difference.
Develop breakthrough marketing plans and programs for Honest Tea?s flagship Tea and Ade product lines
Analysis, planning, and strategy development across all retail channels. Includes competitive analysis, positioning, packaging, new products, pricing, promotions, pricing. and communications.
Integrated, on-brand ideas and lead program development. Includes partner outreach, negotiation, and management.
Develop motivating and instructive Operating Plans, sell sheets and positioning documents for major programs and brand initiatives to be used by Honest Tea?s field team (either to use as is or adapt as needed for bottler/distributor or customer sell-in.)
Close collaboration within the Marketing team -- including Operational, Field Creative, and PR/Digital team members -- on all stages of program development and execution.
Post-program evaluation and recommend improvements for future initiatives.
Establish and maintain a keen understanding of the Honest consumer (demographics and psychographics; attitudes, usage, motivations and needs in order to improve trial and loyalty).
Close collaboration with fellow CCNA brand marketing teams, the VEB team and/or CCR channel teams, when appropriate. (e.g., strategy).
Understand and manage volume and profit targets for product lines, both nationally and regionally.
Provide solutions and suggest creative alternatives that support brand strategy when targets are off plan.
Support company mission around health & wellness, environmental sustainability, and social responsibility.
Manage all project timelines including managing expectation of others internally and key external partners.
Monitor marketing budget for Tea and Ade product lines
Develop and maintain relationships with Marketing agencies and strategic partners.
Ensure the Tea and Ade product lines are communicated and represented with the highest integrity across all parts of the marketing department.
Successfully work with all other departments within Honest Tea including DSD Sales, Natural Sales, Marketing, Finance, Operations and Human Resources.
Excellent project management skills ? a real ?doer?
Degree in Business or Marketing (or related field) with 3 ? 5 year experience in the non-alcoholic beverage and/or consumer products industry or 1 ? 2 year experience with an MBA.
Experience with accessing/analyzing Nielsen and Consumer Attitude & Usage information.
Experience working with multiple departments implementing one strategic vision.
Exceptional interpersonal and communications skills (verbal/written) with the ability to interact effectively internally as well as with external contacts.
Excellent computer skills including Microsoft Office.
Proven analytical and problem-solving abilities.
Must excel in multi-tasking within a fast-paced organization.
Honest Tea is an equal opportunity employer and offers benefits to full-time and part-time employees including, medical, dental, vision, PTO, 401(k) match and wellness programs. All final candidates will be asked to complete a background check including driving record, education, employment and criminal records.
||4827 Bethesda Avenue |
Bethesda, MD 20814
THIS JOB HAS EXPIRED