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Brand Marketing Manager 2U, Inc.
THIS JOB HAS EXPIRED
About 2U2U is changing the way great students and great universities think about online higher education. Founded by a unique team of education veterans, 2U Inc. is a private company that partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online. We supply universities with the tools, expertise, and global recruiting needed to compete in a space currently dominated by unexceptional programs. 2U develops state-of-the-art technology platforms that enhance traditional offline curricula, while also providing key logistical components, including comprehensive student support services from enrollment through graduation.
What We're Looking For:
The Brand Marketing Manager will:
Work closely with the Sr. Director of Marketing to execute tactical marketing programs and plans for the brands of 2U's partners. This includes, but is not limited to: direct response, student conversion and retention initiatives, public relations, social media, brand development, etc.
Develop, with the Sr. Director of Marketing?s input and oversight, creative briefs required for brand marketing programs and plans.
Coordinate the workflow and oversee execution of marketing driven webinars and in-person events to include invitations, RSVPs, presentation materials, schedule pre-post surveys, while collaborating with the appropriate teams such as admissions, campus-recruiting and operations.
Work closely with the lead generation team to traffic all creative assets requested such as subject lines, email copy, banners, etc.
Work collaboratively with the social media teams to research and develop regular and timely blog content and infographic concepts for inbound marketing initiatives.
Develop and keep updated a marketing calendar of all marketing tactics and programs across all channels such as social media, email, advertising, etc.
Assist Sr. Director of Marketing to ensure email marketing and drip campaign strategies and tactics are executed and regularly updated, and coordinate with the admissions, email and analytics teams to get sign-off, and to ensure effective A/B testing for subject lines, creative and content.
Work with the Sr. Director of Marketing to identify possible opportunities for PR/branding at major industry events, organizations, websites, etc. that can leverage the lead generation team's existing relationships or help identify potential new ones.
Provide event support for marketing driven events including events scheduled by the Director of Campus Recruiting.
Develop project plans and/or processes to drive efficiency and ensure projects are completed on time and on budget.
Work on other projects to support the Brand Marketing Team.
The selected candidate will have a bachelor's degree, preferably in marketing. The candidate will also have an excellent background in project management to play a leading role to ensure that brand marketing projects are delivered on time and on budget. Ideally s/he will be familiar with email marketing best practices and understand the importance of big data and its application. S/he must be able to thrive on constant change, be self-motivated, personable, and goal-oriented.
Things That Should Be in Your Background:
Bachelor's degree required.
Minimum 3-5 years consumer marketing experience or direct response marketing.
Must have breadth of experience across online and offline marketing tactics to include email, social media marketing, display advertising, SEO, webinars, collateral, etc.
Must be highly organized and have great attention to detail.
International work experience is a plus.
Agency account management is a plus.
Expert knowledge of Microsoft Office, and experience with Microsoft Project is a plus.
Solid verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams.
Ability to think out of the box and find creative, unorthodox solutions when needed.
Must be able to prioritize and handle multiple assignments simultaneously.
Must be able to take direction and while also driving his/her projects without a lot of oversight.
About
Founded in 2008 by a unique team of education veterans with unparalleled experience, 2U, Inc., formerly known as 2tor, Inc., partners with preeminent institutions of higher education to deliver rigorous, selective degree programs online to students globally.
2U supplies universities with the tools, expertise, capital, and global recruiting needed to build and support programs of quality and scale.
Technology: 2U develops state-of-the-art technology platforms that give universities the ability to deliver traditional offline curricula in a unique online learning environment.
Instructional Design: Our instructional designers work closely with faculty to translate classroom courses into a compelling combination of synchronous and asynchronous online and real-world experiences, using the best educational and social technologies available. We work side-by-side with professors to evolve those courses. We make improvements as usage and learning patterns emerge and new technologies become available.
Infrastructure: 2U provides the support infrastructure and the logistical components of our partners? online programs. This includes comprehensive student support services from enrollment through graduation and beyond, as well as practical learning experiences in communities around the world.
Resources: 2U makes an upfront investment of over $10 million in each of our partner programs. By supplying capital and global marketing capabilities, we enable universities to give high-performing students around the world a transformational educational experience.
Since our founding, 2U has partnered with some of the most prestigious research universities to deliver groundbreaking online degree programs. You can read about our partners here (www.2U.com/partners).
And if you?re ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us (www.2U.com/careers).
Why It?s Great to Join Our Team
There are plenty of reasons, but here are a few:
Benefits ? at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That?s not all! Admissions Counselors receive a 100% paid tuition benefit for themselves, their spouse and their legal dependants.
Our Culture ? We are a highly energetic, innovative start-up company with room to grow. We don?t take ourselves too seriously, and strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U?s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.
| Location: | Landover, MD United States |
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THIS JOB HAS EXPIRED
2U, Inc.
Investors: Novak Biddle Venture PartnersAll Jobs: at 2U, Inc.
| Web Site: | www.2u.com |
|---|---|
| Headquarters: | 00000 United States |
| Industry: | IT Services |
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