Business Analyst Manta
THIS JOB HAS EXPIRED There's a world-class tech contender here in Columbus, Ohio. With the right chops, you can join the team of Manta engineers and spend your days re-crafting how small businesses do business on the web. Manta's 30 million monthly visitors and 2-a-day releases will keep you on your toes and making a difference. So bring your big brain (both halves) to Manta and help us evolve the world's largest small business networking platform. Fast, lean, complex, collaborative, meaningful, measurable, and tangible-this is what innovation feels like.
Who is Manta:
Manta is the largest social media website dedicated entirely to small businesses.
Our website allows small businesses to 1) improve their online presence, 2) gain visibility with customers & prospects and 3) increase sales!
An experienced and innovative Business Analyst to monitor, analyze and report on the adoption & use of key product features & marketing campaigns which drive Manta's rapid growth among small business owners (currently with millions of members and thousands more joining each day). This role interfaces closely with Manta's product managers, product marketing managers, designers, and creative engineers to define analytics requirements and ensure proper tracking of overall product adoption & usage as well as specific marketing campaigns & initiatives.
What you'll be doing:
Measure, analyze, understand & provide analytical insight on the adoption & use of Manta products. Communicate this information to product managers, product marketing managers, user experience experts and others all to guide excellent, data-based decision making.
Analyze and report upon marketing campaigns driving customer acquisition, engagement, upsell and retention.
Evaluate the overall effectiveness of new product features & marketing campaigns based upon key performance indicators (KPIs), including engagement metrics, sales generated, new members registrations, click and conversion rates, and site traffic.
Design, develop, and manage different analytical models for use with various product & marketing goals and objectives. Identify trends through analysis through individual and holistic views of customer and user behavior. Determine opportunities for better campaign targeting.
Work with business and IT resources regarding database issues and technical questions.
Develop reports - both automated and ad-hoc - summarizing key performance metrics & trends.
Work with Product, Marketing, Design and Analytics teams to understand the methodology and scope of performance metrics, address specific questions or concerns, and prepare and present results.
What you need know (Your Must-Haves!):
Bachelor's degree in Statistics, Marketing, Computer Science or related field, or equivalent work experience in marketing analytics.
5+ years of business/marketing analytics experience with a track record of analyzing online user behavior, email and interactive campaigns for effectiveness and optimization. Strong quantitative skills, with a specific experience in forecasting & measuring business impact and online user behavior.
Expert user of MS Office Excel application and site traffic tools such as CoreMetrics or Omniture. Strong computer skills and proficiency in other Microsoft Office programs, including Outlook, Word, and PowerPoint also required. Must be adept at learning new computer software/applications.
Experience analyzing very large, complex, multi-dimensional on-line marketing data. Experience with Cognos, SAP, Microstrategy or other business warehouse reporting tools a big plus.
Excellent written and verbal communication skills. Highly communicative, strong social orientation skills; a well-honed ability to work with and through others.
Ability to multi-task; must be a self-starter, work with minimal supervision and manage workload effectively, with competitive demands for resources and time.
Keen business judgment with ability to think big picture and understand the key trends and levers that drive the business.
A passion for problem-solving, results oriented self-starter, strong work ethic, thorough and focused.
Nice-to-Have, but we won't "ding" you if you don't:
Experience working with Big Data in Hadoop and using MapReduce
Experience with Pig, Hive, HBase or other similar tools
Prior database experience
Those who succeed at Manta:
Are results driven, focused on the tactics that will move the needle
Work well collaboratively and be open to feedback
Aspire to lead or develop others
Understand how to "scale up"
Come to play every day
What's in it for you:
Your work matters here! We're not making more money for an insurance company or a bank, but regular people making business decisions at their kitchen table... the work you do affects the small business owners and their families.
A career at one of THE most trafficked sites on the web today - Manta gets more traffic than Apple, CNN and the New York Times! Each month 30 million+ unique visitors come to the Manta site.
What's it like to work at Manta:
Up-beat, entrepreneurial environment where the norm is wearing jeans, t-shirts, and flip-flops every single day!
FREE Snacks! Healthy Hummus and carrot sticks - Red Licorice - Candy bars - AND bags of chips!
||Columbus, OH |
THIS JOB HAS EXPIRED