Business Development Internship Care2
This is a hands-on, interdisciplinary internship in a relaxed office environment that will give you a bird's eye view of the nonprofit sector and enable you to hone valuable online communications and marketing skills. Qualified undergraduate and graduate students will have an interest in online marketing and social networking, and a background in Journalism, International Relations, International Development, Communications, Marketing, Sales, Business, Sociology, Psychology, English or Web Design. It's also good if you are interested in social entrepreneurship and causes. To some extent, Care2 will tailor the internship according to the skills you present, and to your interests, while focusing on activities that will help Care2 advance its mission and business success.
Past internships have involved:
- Writing and Content Development: Interns were trained in Content Management Systems (CMS) to update the website. They also helped brainstorm new topic ideas for Care2's blog, Frogloop, that discusses online advocacy, member recruitment, and fundraising issues.
- Marketing and Communications: In order to create "viral" member growth, interns investigated ad placement opportunities, determined strategic search engine keywords, and created new e-cards and petitions. Interns also helped Care2 grow its nonprofit client base by assessing sponsorship and participation opportunities at nonprofit conferences and by conducting analysis to identify new nonprofit sectors that Care2 should explore.
- Competitive Analysis: Interns have profiled progressive blog sites and other online media outlets used by nonprofit groups for advocacy, list growth and fundraising.
- Research, etc.: Interns researched current events, wrote blog entries, interviewed nonprofit professionals and assisted in the creation of online surveys, podcasts, feature articles, MySpace type strategies and made recommendations to guide development of new "Web 2.0" services and identify process improvement opportunities.
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