Business-to-Business (B2B) Copy Writer Zillow
It?s true. You are one-of-a-kind. You write about things that are probably not very sexy or interesting to most people, but you are important to us and you are important to the people you will communicate with. You are a B2B writer (business-to-business) and you know how to connect.
You connect with people because, after all, you are human and your copy will be read by another human being. Your writing is lively. You avoid hackneyed phrases that have been passed around for ages and instead, you are able to write in a style and energy that is honest and perhaps persuasive, but above all, it works. It makes sense and it connects with an audience.
You will be part of the Zillow editorial team and will report to the Editor-in-Chief, but you will work closely with Zillow?s online marketing team, writing communications for our community of real estate professionals. These pros are mostly real estate agents and lenders, but you could be communicating with any real estate pro imaginable, such as home improvement specialists, designers, and contractors.
You will also work closely with a copy editor and together you will ensure the integrity of Zillow?s brand and voice. Along with the greater industry relations team, you and the editor will develop an editorial calendar and help develop a strategic plan. You will also help write content for the Zillow for Pros Blog.
Create and edit collateral (case studies and articles)
Write and edit white papers
Write landing pages
Create video scripts
Write ad copy
Write blog posts for Zillow for Pros Blog
Collaborate with SEM, SEO and social media teams
Skills and Qualifications:
Previous B2B writing experience preferred (2-3 years).
Exceptional writing and editing skills.
Strong eye for detail.
Deep knowledge and adherence to AP Style
Able to handle multiple projects.
Good at meeting deadlines.
Works well in a collaborative, team environment.
Experienced and comfortable with using a variety of software and online applications including WordPress, Microsoft Excel and Google Docs.
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Seattle, WA 98104