Campaign Manager/SEM Analyst MatchCraft
THIS JOB HAS EXPIRED Job description:
If you are a Search Engine Marketing Expert with PPC experience who enjoys problem solving and can adapt to new technologies, please read on! MatchCraft is looking for a hard working, self-motivated individual to add immediate value to the Campaign Management team. We offer great benefits and a competitive salary. Core responsibilities surround analysis and optimization of our top national and international clients consisting of thousands of paid search campaigns.
The campaign manager will work closely with senior members of the Client Relations and Taxonomy teams. Responsibilities will include, but are not limited to:
Day-to-day analysis and campaign optimization
Working knowledge of our platform, bidding technology, and tracking capabilities
Understanding KPI?s and reporting in order to deliver to client expectations
Meticulous attention to detail in maintaining SLA?s and processes
Ability to research a variety of business verticals, creating keywords, and ad copy
Clear understanding and effective communication of SEM best practices as they relate to our solution
Proactive optimization and analysis to improve individual campaigns as well as overall client KPI?s
Work closely with senior members of the team on reporting, special projects, and tasks when necessary
Strong analytical thinker
Moderate to advanced knowledge in setting up and managing AdWords and AdCenter campaigns
Local PPC experience is desired
Knowledge of Google Analytics
A close eye for detail with the ability to see how they fit into the overall picture
Excellent time management skills and the ability to work efficiently under tight deadlines
Ability to work well with cross-functional teams
Comfortable working both independently and in a team-oriented environment
Minimum of 2+ years in proven SEM experience
Bachelor?s degree required
Advanced computer skills; high proficiency with Excel and PowerPoint
Current AdWords certification or ability to become certified within 30 days
Benefits include Medical, Dental, and Vision
Work in our lively Santa Monica office
MatchCraft is a global provider of search engine marketing (SEM) technology that enables large-scale sales organizations to provision local SEM solutions for high volumes of small and medium sized businesses. MatchCraft?s mission is to be the best in the world at providing scalable, local marketing solutions online and via mobile devices. The company?s sophisticated technology platform provides a full suite of solutions combined with product, sales, marketing and strategy support for online directories, Yellow Page Publishers, newspapers, and digital agencies.
Founded in 1998, MatchCraft has been a pioneer in local search marketing and has always focused exclusively on delivering solutions through reseller clients, with more than 6,000 sales representatives and local marketing consultants actively selling our products. The company is currently managing campaigns across more than 20 different countries and supporting 12 different languages.
MatchCraft?s dedicated and experienced Account Management team and proprietary bidding technology are always focused on ensuring growth for client?s ROI. This has been proven again and again thanks to the technology?s unique ability to quickly react to market changes in real-time resulting in lower media cost. Advanced algorithms and campaign optimization techniques are also utilized by MatchCraft to balance each client program?s specific needs resulting in higher advertiser ROI and satisfaction.
||3205 Ocean Park Boulevard |
Santa Monica, CA 90405
THIS JOB HAS EXPIRED