Campaign Optimization Analyst Quantcast
Quantcast is seeking a Campaign Optimization Analyst to ensure successful delivery of all display advertising campaign goals in conjunction with the Client Services and Sales teams. This is an analysis and client support role for a detail oriented individual with the capacity and desire to succeed in a high growth environment. This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Candidates must be able to navigate ambiguous situations, initiate process improvement and execute plan implementation.
Quantcast is working with unprecedented amounts of data to enable the Campaign Management team to deliver relevant audiences to advertisers more accurately than ever before. Our company provides publishers, agencies and marketers unmatched abilities to measure, segment, and target audiences based upon inference models that couple machine learning with massive quantities of directly measured audience and reference data. This approach overcomes the challenges and limitations of traditional measurement services that rely on panels and expands the limited delivery of retargeting approaches to reach a larger, more qualified audience.
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Quantcast is dedicated to making display as relevant and effective as search, and currently delivers outstanding advertising campaigns for the world's leading advertisers and publishers and brings accurate audience measurement to over 100 million web destinations.
Daily management and optimization of each account?s campaigns to ensure success metrics are achieved.
Perform ongoing complex analysis of campaign performance and execute on action oriented outcomes, aimed at increasing revenue growth
Proactively alert account manager of any inconsistencies or issues with each campaign, underperformance, over pacing, or any other campaign-related metrics.
Aggregate daily reporting using 3rd party & 1st party reports and identify opportunities for reporting efficiency improvement
Technical campaign troubleshooting using analytical and proprietary tools
Lead performance analysis and long-term strategic roadmap for high level campaigns
Participate in new experimental product testing
Manage and lead internal projects, including cross-departmental collaboration
2+ years? experience in a campaign management/support role in the advertising/online media space
Demonstrable ability to leverage quantitative thinking to manage campaign success
Passion for online advertising media and understanding how consumers interact with display advertising
Must be extremely proficient with Excel
Experience using Salesforce/SQL/Access is a plus
Experience using Ad Servers is a plus
Bachelor degree in Mathematics, Statistics or related field
||New York, NY |