Category Development Manager Tremor Video
This position is responsible for helping drive category revenue and marketer adoption of Tremor products by working in conjunction with sales, marketing, PR and product teams. The position requires the ability to apply category and market expertise to decipher clients' needs.
As a category development manager you will have the opportunity to work in conjunction with sales, marketing, product and business development teams to shape the Tremor Video?s ?brand story? inclusive of product positioning, marketing, event and communications for the Auto category to drive the adoption of these of strategies to ultimately accelerate revenue growth.
Category Developments Role & Vision:
Category Development?s role at Tremor is to assist sales in being able to work at a greater speed to drive more revenue through innovation by maintaining institutional knowledge about what drives success across multiple verticals. We are a department that spends the majority of its time internally which in turn allows sales teams to focus on externally facing relationships with clients and agencies. Cat Dev?s focus is to guide long term (1+ year) revenue growth and ensure the organization sustains successful practices while sales focuses on short term revenue achievements (quarter to quarter).
Leadership/Organization:Drive direction for verticals through identification, development and championship of verticals vision
Establish and maintain category leadership position through management of bi-monthly category team meetings, quarterly and yearly category analysis, assessment of day to day team needs
Sales support: Work in conjunction with sales leads to review incoming RFP?s (requests for proposal) from clients and agencies as a means to provide input on ideal positing, products to propose and client communication
Work in conjunction with key departments internally to drive business forward (Marketing, PR, Business Development, etc)
Category positioning and Strategic Presentations: Develop and adjust core category pitches and stories for presentation and delivery to Auto clients; Help Sales communicate insights and value proposition from a non-sales POV; work with Marketing teams to develop custom presentations/collateral as necessary
Category insights: Analyze market trends and competitive landscape to understand and inform POV on client spending and strategies; Monitor category-specific campaign trends and work with research team to build proof of performance and category thought leadership through case studies; drives sales strategy though market research where applicable
Use vision and direction to create materials that arm sales with revenue creating opportunities. (I.e. determine which conferences we should attend and sponsor as an example)
Research: Recommend 3rd party research partners to help build category story, drive larger deals; Develop research and client-specific solutions to deliver actionable insights for clients
Ad products: Maintain fluency in the ad products/features/capabilities that make sense for category; Recommend new products/features/etc when recurring themes in the marketplace uncover a gap between current offering and key client needs
Market Facing Responsibilities: Establish and cultivate client and agency relationships where necessary as a means to be an alternative voice of knowledge on video and Tremor?s offerings; Identify and attend industry events as necessary; Manage and/or recommend industry or local events where we should have a brand presence; Work with Marketing and research to plan thought leadership events
Communication: Regularly communicate critical insights, news, ideas to Sales to provide outreach and thought leadership opportunities; Be the intelligent voice for Auto on behalf of Tremor Video via direct outreach (newsletters) and/or social media
5+ years of media or marketing experience ideally with a familiarity of Auto category
Interest in exploring assigned projects on a ad hoc basis that cover other verticals in our offices ? Entertainment, CPG, Retail and Financial Services
Experience working with media planning and buying agencies is plus
Solid understanding of the media landscape, specifically digital media, rich media video and/or digital TV
Understanding and proficiency with standard research services, e.g. Nielsen, Compete, IAB, comScore, Kantar, comScore, etc.
High proficiency in Microsoft Office products
Strong written and verbal communication skills
Ability to multi-task
Detroit based staff should be open to traveling at least 25% of the year (minimum of 1 time per quarter to NY and/or LA); LA based staff will should be open to traveling at least 25% of the year (minimum of 1 time per quarter to Detroit and/or NY)-
Other Requirements for the Ideal Candidate:
Ability to learn new products/technologies quickly and communicate them to a less tech-savvy audience
Ability to work cross-functionally to drive category business results
Strong multi-tasking abilities and willingness to change course/modify strategy quickly and effectively
Some public speaking experience a real plus
Creative thinker who knows how to make the most of a modest budget to drive results
Strong organization skills
A desire to work in a fast paced environment
About the Company:
Launched in 2005, Tremor Video is a digital video technology company that serves the complementary needs of the media community. Our SE2 technology offers advertisers massive reach and proven engagement with their marketing messages in 100% brand-safe environments, while our Acudeo income engine provides publishers easy access to multiple sources of revenue and the ability to manage and monetize every video impression. We continue to push the boundaries of ad formats by introducing new engagement triggers and in-stream innovations to enhance the viewer experience and maximize ad performance.
Tremor Video acquired in-stream video ad powerhouse ScanScout in November 2010. Integrating ScanScout?s unrivaled brand protection and optimization technologies into the Tremor Video portfolio enables us to provide the meaningful scale and accountability advertisers and publishers have long sought in digital video.
In addition, the Transpera mobile advertising network and platform was acquired in February 2010, rounding out Tremor Video?s robust suite of advertiser and publisher engagement opportunities.
Our headquarters are located in New York City?s Chelsea neighborhood, with offices throughout North America and Europe.
For more information visit: http://www.tremorvideo.com
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