Channel Marketing Specialist CallCopy
The Channel Marketing Specialist will work closely with the channel sales team to create and execute integrated marketing plans for CallCopy's strategic channel partners. The ideal candidate has a background in B2B channel marketing, proven strategic marketing skills, a self-starter with a can-do attitude, and most of all likes to work in a fun team environment.
Work with channel sales leaders to create product positioning, personas and competitive messaging.
Create and manage channel partner website content for accuracy, monitor the effectiveness of website pages and update as needed.
Conduct competitive market analysis to formulate recommendations for enhancing channel marketing program/services.
Maintain knowledge of current competitive channel information to assist field sales, marketing and product management in the development of program initiatives, goals and objectives.
Create content including presentations, white papers, customer case studies and sales tools that incorporate CallCopy?s key value propositions and strategic vision.
Develop and execute integrated marketing strategies (i.e. direct marketing, tradeshow marketing, advertising, email/internet marketing, videos, webinars, sponsorships, social media, etc.) for increased awareness and adoption of CallCopy products and services in the channel.
Partner with the sales team to provide product sales tools and training.
Develop reporting and tracking tools to determine viability of new program opportunities
Identify and develop new opportunities within existing relationships.
Support the Marketing Communications department in other marketing-related activities as needed.
Must be a multi-tasker with an extraordinary attention to detail. Must also have the ability to create quality results fast, work well under pressure and excel in a fast-paced, high-energy environment.
Salesforce.com experience is a plus.
Demonstrated strong communication and presentation skills (both oral and written) and the ability to work effectively with internal customers.
Strong organizational, multi-tasking and time management skills.
Must be able to work independently and as part of a team.
||Columbus, OH |