Chief Revenue Officer Bauer's Intelligent Transportation
Chief Revenue Officer
Starting out with a single limousine in 1989 in Novato, CA, Bauer?s Transportation has grown to over 200 vehicles and has a budget for over $80 million in revenue for 2014. The year 2013 marks the 24th anniversary for the company and we are as excited and optimistic for the future as we were in 1989.
Bauer?s Transportation started the company by offering airport transfers for $85 roundtrip and then quickly moved on to doing charter business for $400. Recognizing greater opportunities, we moved the company to San Francisco in 1995 to address transportation for the convention business, taking on jobs for $10,000 to $100,000 each. We received notoriety, and eventually airport hotels took notice of our company and subsequently, entered into contracts valued at $2 million per year, to do their shuttling work. This service not only saved the hotels money, but we were also able to reduce the number of airport trips, and thus, helped prevent pollution and congestion long before ?global-warming? became the daily lexicon.
When the high-tech companies of Silicon Valley were interested in providing private transit services for their employees, Bauer?s succeeded over several larger transportation companies, and entered into an agreement with Google to provide private transit neighborhood services for transportation of their employees to the headquarter campus in Mountain View, CA in 2005. Our initial contract was for (4) thirty-passenger vehicles that quickly grew to over 50 vehicles. This contract contributed $10 million per year in gross revenue. In addition, we entered into agreements to provide similar services with other Silicon Valley notables like Yahoo, Cisco, VMware, WalMart.com, Salesforce, DropBox, Electronic Arts, Visa and many others. Furthermore, the Company expanded into Southern California, signing a substantial contract with the City of Los Angeles to provide 24/7 transportation to and from the Los Angeles International Airport from downtown LA and Van Nuys. Bauer?s currently transports over 6 million passengers a year.
The Company?s focus has been to identify opportunities in ground transportation and by being the first to exploit them, becoming the leader in the Nation. Currently, we are involved in a segment of the industry that has been underserved and undervalued, ?The Event Management Business.? This segment faces significant pressures in providing adequate transportation for major client events. Events like the Superbowl, the Olympics, Marathons, PGA tournaments, Triathlons and music festivals face extreme logistical challenges as result of the mass attendance at these short-term events. We also have been encouraged and invited to provide management and oversight services for many large special events that do not require the use of any of our equipment, just our logistics expertise and management. This type of work is plentiful and it is our intention to gain significant market share. As a result, we have created a new division called ELM (Events Logistics Management) to oversee these projects and events worldwide.
We are also very enthusiastic and excited to have launched a new service known as, iCars. This service provides an on-demand luxury transportation service wherever and whenever an individual needs it. The service utilizes a world class mobile application that will seamlessly connect the rider with a best-in-class, luxury vehicle (Mercedes and Teslas) driven by a certified transportation professional in the Bauer's iCars network. The mobile application will be the single point of contact between the rider and driver that is accessed from the rider?s iPhone, Android and mobile browser applications. By using Bauer?s iCars service, anyone can use their smart phones? geolocation functionality to discover available luxury black cars that are nearby. Users can then easily request a pickup, which will be routed to the nearest driver instantly, track the arrival of their car on their mobile device, and call their driver. In addition, our online application allows traveling users to book online from hotels.
Bauer's is leading the green initiative within the transportation industry, while still maintaining comfort and elegance as a full service transportation company. Bauer?s was recently recognized as the 2013 Motor Coach operator of the year by the California Bus Association. Bauer?s has also won numerous awards from the United Motor Coach Association as being the ?greenest? as well technologically-advanced operator in the United States.
The Chief Revenue Officer will offer the following:
A proven track record of growing organizations through revenue goal attainment and sales motivation.
A polished, well-spoken and successful individual to manage and grow a global sales force, including both internal and external sales individuals and call centers.
Direct and lead the Company?s worldwide marketing efforts and the promotion of a nationally recognized brand in providing logistics and passenger transportation services.
The Chief Revenue Officer is responsible for:
Strategy, policy and programs to create interest, demand and recognition through the use of leadership in public relations, product marketing, and development of new and innovative services, advertising, strategic relationships, direct event, channel and online social media marketing.
Ensuring the service is on-demand driven; the successful candidate will work with product marketing and management of other target organizations to ensure the right mix of service, features, positioning and pricing.
Planning, organizing, staffing, training, and managing all marketing functions to achieve the Company?s sales objective, growth, profits, and visibility, while ensuring a consistent marketing message and positioning on a worldwide basis consistent with the corporate direction and vision.
The Chief Revenue Officer will offer the following:
Proven track record in all aspects of marketing and sales methodologies for all markets.
Extensive knowledge of logistics, sponsorship and marketing; pricing models; consumer packaging; channels of distribution; technology trends; customer buying patterns; budgeting; public relations; advertising; statistical analysis; P&L management; direct marketing; telemarketing; planning skills; database marketing; competitive strategies; event marketing; channel marketing; merchandising; product marketing; product management; team management; presentation and training skills.
Roles and Responsibilities:
The Chief Revenue Officer will reside within a commutable distance to San Francisco and he/she will be responsible for:
Remain strategically program oriented and work with Directors and Managers to development strategic partners for referencing, credibility and alliances.
Help manage third-party relationships.
Ensure Company products are competitive, complete and timely.
Responsible for creating annual or biannual strategic, marketing plans with associated forecasting.
Marketing Research & Information:
Conduct and analyze market research to determine risk and marketability of potential products and features.
Supply information to appropriate personnel.
Responsible for competitive analysis, strategies and tactics.
Measure effectiveness of the marketing department, its personnel and implement timely improvements.
Services, Product, Direction, Competition:
Forecast and determine market needs and generate product requirements and definition for development.
Responsible for the product(s) pricing, name, positioning, packaging, definition and brand recognition.
Work with the Director of Business Development to ensure production of appropriate box, collateral, sales, educational and merchandising materials as it relates to the transportation function.
Desired Skills & Experience:
Management & Training:
Manage and train existing and new marketing staff.
Ensure timely and effective execution of the marketing tactics and programs.
Create and maintain annual sales and marketing budget.
Lead and manage the following responsibilities and/or departments:
Oversee and create Sponsorships
Product and Service Management
Event marketing (trade shows)
Ensure a consistent, fair and situational management style exists throughout the department.
Generate a monthly summary report and comprehensive quarterly and annual marketing report, which will include forecasting and projections.
Public Relations & Image:
Work with PR to ensure the proper amount and type of coverage to raise awareness, win reviews and ensure consistent corporate and product branding and image.
Work with Ad Manager and/or agency to create the media schedule, negotiate the rates, prepare the deliverables and execute.
Follow-up and measure the advertising campaign using print and online methods.
Strategic Partnering & Alliances:
Participate in creating strategic partnerships, alliances and bundles that ensures that the Company is highly visible and properly positioned and referenced.
Maintain complete direct inside and outside sales support.
Ensure that there is a constant supply of qualified and substantial leads for direct sales; Gathered through, but not limited to direct mail campaigns, trade shows, Web site(s), and qualified list acquisition.
Manage Trade Shows.
Maintain complete sales material support for Indirect Channel Sales.
Develop direct marketing programs to resellers to ensure appropriate stocking levels.
Work with Event and Logistics Manager to ensure proper representation at industry events.
Help initiate a customer service and online lead generation program to support resellers.
Develop effective channel marketing & merchandising program including: training & education, promotions, pop, distributor and reseller relations.
Online Marketing and Social Media Presence:
Ensure a professional market driven social media presence using employing the latest technology to encourage initial and repeat visits to web-based and social networking sites.
Help initiate and execute an entire online strategy based social marketing plan to make the most of this important new medium.
Work with Business Development and other departments to ensure a consistent look and feel among all collateral materials.
Aid in the design of sell sheets, product slicks, trade show graphics, and all other corporate imaging materials and presentation material.
Strong sales experience; has worked in a senior management role for 10+ years in a sales organization with progressive experience leading to at least three years experience in revenue management.
Managed a Sales team, and P&L responsibility for a $100 million+ operation.
A demonstrated business leader who speaks the language of revenue generation.
Be viewed by the Company's leadership team as a proven business leader in sales.
An ambitious, decisive, technically competent leader who is results driven, has a natural competitiveness and operates with a sense of urgency.
Experience with "best-in-class" processes relative to quality and efficiency in a service industry.
Experience in Sports and/or Entertainment logistics.
Strong communication skills (both oral and written) and capable of working effectively "on the shop floor" as well with clients. Ability to manage effectively both upward and downward.
Must be entrepreneurial, bright, articulate and able to challenge management to think beyond conventional wisdom within the current business paradigm. Must also have the courage-of-conviction to articulate his/her perspective when presenting a valid, documented point-of-view.
Must have strong analytical skills along with a bias for action.
Must have a sense of urgency to appropriately tackle initiatives that offer the greatest opportunity to expand the business and improve service efficiencies for the facilities.
Strong management skills including planning, organizing for results, leading and evaluating people, and controlling projects for both effectiveness and efficiency.
Must have demonstrated ability to be a strategic thinker and experienced at developing plans for short and long-term results.
Able to multi-task and drive operations in a 24/7 environment.
Adaptable to changing schedules and a passion for delivering excellent service.
Ability to work 50+ hours per week.
Computer skills required (Word, Excel, Outlook, and PowerPoint).
Ability to travel on Company business as required.
||San Francisco, CA |