Communications Manager Coursera
Growth Mountain View, CA
Our mission at Coursera is to give everyone access to a great education.
The Coursera Growth team is a pivotal part of our company?s long term success. We focus on acquiring, activating, engaging and retaining our millions of learners from 190 countries globally. We aim to track, understand and improve student experiences through optimizing our communications channels to increase the reach of our platform globally. As our Communications manager, you will be responsible for working with the Growth team and the company leadership on PR and Social Media.
Working with us, you will help spread the gift of education, and make a profound difference to lives and societies around the world.
PR Strategy and Execution - Help define PR strategy, and coordinate execution with internal team and with external PR agencies
Social Media Management - Manage editorial calendar, posting, engagement analysis, performance optimization
Content Management - Author blog posts and thought-leadership pieces, curate student and professor stories, and track our messages? impact on company metrics.
Asset Creation - Craft press materials, presentations for high-profile audiences, best practices documentation for partners, etc.
Audience Segmentation - Assist in developing our audience segmentation, which will help inform our PR and marketing strategies.
Top-notch Writing and Copywriting skills
At least 3-5 years of experience in Public Relations or working closely with PR teams
Social media platform management expertise for Facebook, Twitter and G+ Experience in formal market research
Experience in Community, Product or Internationalization marketing a plus (so you bring a user-centric mentality in delivering to our worldwide student base; otherwise we?ll guide you!)
Comfortability with HTML, Jade or other front-end languages is a plus (so you can work on your own blog pieces and landing pages; otherwise we?ll show you how!)
Knowledge of Mixpanel, Google Analytics, SQL or other databases a plus (so you can dig into the numbers on your own to make data-driven decisions; otherwise we?ll help you out!)
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