Community Manager VFA
THIS JOB HAS EXPIRED INTRODUCTION:
Are you passionate about the facilities capital planning and management community? Are you eager to host or join the conversations around how the industry is transforming based on technological innovation? Are you passionate about SaaS based software solutions and top-notch assessment services that are bring predictability and scalability to the capital planning industry? Can you channel this passion into a voice for VFA among physical and virtual communities? If so, we want to speak with you!
The Community Manager owns responsibility for developing, growing, and ultimately monetizing VFA?s relationship to the Facilities Capital Planning and Management community. This digital-savvy employee will be responsible for engaging every day with the customers, partners, influencers, and prospects that make up the community. He or she will incorporate online tools and in-person networking to create relationships, grow the network, ultimately build the company?s brand, both online and off, and increase demand for VFA solutions.
DUTIES AND RESPONSIBILITIES:
Develop and execute community-building and engagement strategies and tactics directed at increasing customer and prospect engagement with VFA.
Grow the company?s community network through blogs, LinkedIn, Twitter, Facebook, and other strategically relevant online properties. Monitor, moderate, participate in, and nurture discussions and postings to build brand visibility and thought leadership. Utilize social listening tools like Radian6 and Buzzlogic to generate insights. Identify and report on trends and potential opportunities.
Own relationship with VFA?s selected industry associations; monitor both on and off-line activities, contact leaders and build relationships, attend tradeshows and conferences to network, seek out opportunities for VFA to get involved, identify and report trends and potential opportunities
Network with community members and identify Community Champions. Train and empower Community Champions to participate on a more significant engagement level.
Develop and manage a programmatic approach to customer communications; create, manage and monitor online feedback forum for customers.
Work with Marketing staff, Customer Support, Product Development, Professional Services and other staff/departments to recruit VFA subject matter experts, coordinate community communications, including go-to-market programs, and promote and evangelize community activities internally. Provide internal and external community training as necessary.
Write blog posts, articles, newsletters, emails, and posts for social media channels
Monitor and measure the success of community engagement (i.e. number of power users, number of discussions, etc.), and provides reports for Marketing department and executives.
B.A./B.S. in Marketing or related degree.
Proven track record of building, engaging and activating a community from the ground up
Ability to identify effective ways of communicating to social networking audiences, niche Web sites, and industry associations
Experience locating and engaging advocates within the community
Experience gleaning community insights and reporting/recommending strategies that achieve marketing goals
Knowledge of integrated marketing and customer relationship disciplines
Experience with social media channels for business-to-business companies
Experience with web content management systems (WordPress or similar)
Comfort level with networking situations and building relationships
Excellent writing and verbal skills
Interest in the facilities management industry a major plus
Background in electrical, mechanical or architectural engineering a major plus
Ability to stay calm and focused in a high-pressure environment; expert multi-tasker
Must be a results-oriented team player with a sense of ownership
||266 Summer Street |
Boston, MA 02210
THIS JOB HAS EXPIRED