Community Manager Evenflo Company, Inc.

Description
General Responsibilities
The Community Manager is the voice of the brand externally and the voice of the consumers internally. The value lies in the community manager serving as a hub and having the ability to personally connect with the consumers, humanizing Evenflo, while providing product performance and consumer perception feedback to appropriate departments internally. This key role will be responsible for ongoing content creation and curation for our online activity for all Evenflo brands on our multiple digital platforms.

Examples of Typical Activities
Serve as the eyes and ears of our brand acting as if your own reputation depended on it, leveraging the power of social media marketing.
Build and maintain our content distribution network by way of social media channels.
Participate on a minute by minute basis in conversations that surround our content and brand, answering comments and serving as a mediator.
Identify threats and opportunities in user generated content surrounding our brand, providing feedback to appropriate parties.
Collaborate and problem solve across functional departments (e.g. PI, Quality, Legal) working through brand and content issues.
Create content for feeds and snippets in various social media sites.
Develop narratives from within Evenflo to highlight various human-interest elements of our company.
Schedule and organize groups to gather user generated content.
Review keyword research results to help plan targeted keyword phrases.
Participate in social media, as yourself and as a white hat avatar, on our behalf as an ambassador and spokesperson.
Optimize tags, on our feeds, sharing sites like YouTube/Flickr and search engines through copywriting, creative and keyword optimization and buzz pocket mining (the intersection of key word research and social media).
Tag and title content, with an understanding of how the word?s chosen impact natural search traffic and rankings via recurrent optimized content.
Manage and track link building campaigns, coordinated with all facets of our business.
Create and update daily, weekly, and monthly internal information reports.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media campaigns.
Required Experience
A bachelor?s degree (or equivalent job-related experience) in Marketing, Communications or related field, plus 5-8 years of progressively responsible experience (e.g. advertising, PR, online marketing) and minimum 3 years? experience in a community manager role. Job-related experience in lieu of degree must provide the employee with knowledge, skills, and abilities to perform the job.

Required Technical Competencies
Superior verbal and written communication skills; can produce high quality editorial writing output; able to communicate effectively at all levels
Social media related experience should include:
o Mapping out and driving a marketing strategy proven by testing and metrics
o Sourcing and managing content development and publishing
o Search engine think including basic keyword research
o Conducting market research and efficiently reporting and using the information/data that was gathered
o Demonstrated creativity and documented immersion in social media
Proficient with MS Office Suite; possesses basic functional knowledge/experience with HTML/CSS; Mac experience highly desirable
Net savvy user of social media; strong working knowledge of the social media universe

Required Behavioral Competencies
Innovation - Generates innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities.
Initiating Action ? Takes prompt action to accomplish objectives; takes action to achieve goals beyond what is required; is proactive and delivers results.
Information Monitoring ? Setting up ongoing procedures to collect and review information to manage an organization or ongoing activities within it.
Planning and Organizing ? Establishing courses of action for self and others to ensure that work is completed efficiently.
Technical/Professional Knowledge and Skills ? Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping up with current developments and trends in areas of expertise.

Secondary Behavioral Competencies
Strategic Decision Making ? Obtains information and identifies key issues and relationships relevant to achieving a long-range goal or vision; commits to a course of action to accomplish a long-range goal or vision after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values.
Building Strategic Working Relationships ? Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
Managing Work ? Effectively managing one?s time and resources to ensure that work is completed efficiently

Location:	Miamisburg, OH United States