Community Manager eMarketer
THIS JOB HAS EXPIRED eMarketer is looking for an outstanding community manager. This person will build a world class online community for eMarketer, and harness our social media audience to improve brand awareness, site traffic, lead generation and product usage programs. They?ll be responsible for developing, distributing and discussing highly engaging, timely content and marketing messages across social channels to accomplish these objectives, while maintaining an exceptional understanding of the topics that underpin today?s evolving digital marketplace, news cycle and business environment.
Key Performance Objectives:
Build a world class community and social media presence for eMarketer, dramatically increasing awareness, audience size and engagement on Twitter, Facebook, LinkedIn and other social channels. The person will ?own? social media at eMarketer, and be responsible for strategy, execution and growth for the company on this channel.
Lead efforts to integrate social media into programs that support marketing and business objectives, including PR and awareness-building, lead generation, product usage and site traffic. This will require a strong understanding of company goals and how social media can be used to support and accomplish them, as well as daily collaboration with team members in Marketing, as well as others across the organization in sales, ad sales, editorial and other teams
Create, distribute and communicate high-performing marketing content that enthralls our social audience, keeps them engaged with eMarketer and reinforces our market position. This requires a deep understanding of the business, marketing and digital media topics relevant to our audience, along with the ability to fluently discuss these issues while resolving conflicts and responding to feedback. It will also require crafting timely, visually appealing messages that integrate eMarketer into the daily news cycle and online zeitgeist. The person will work with members of eMarketer?s marketing, PR, editorial, newsletter, sales and design teams to accomplish this.
Measure social marketing efforts, evaluating them in context of various marketing and business objectives. This will involve analyzing and communicating daily performance of social programs and their impact on audience size, engagement, site traffic, leads, newsletter sign-ups, product usage and other relevant metrics. Google Analytics, Omniture, Salesforce, Meltwater and other tools will be used to accomplish these objectives.
||75 Broad Street |
New York, NY 10004
THIS JOB HAS EXPIRED