Consumer Insights Manager Inspirato
THIS JOB HAS EXPIRED Reporting to: VP, Marketing
The Member Insights Manager will be responsible for acquiring and leveraging key member profile data and insights. They will manage the development and execution of numerous projects designed to establish this business process to maximize membership value. The role will require previous experience utilizing internal/external resources for insight generation and both quantitative and qualitative research methods that focus on integrating the voice of the consumer into the development of consumer preferred products and events. The Manager will be responsible for understanding and using various technology platforms, including Cvent, Qualtrics, Eloqua and Salesforce.
?Utilize primary/secondary research to develop quantified consumer insights integrating the voice of consumer, market data, social media chatter and other resources to match members with the most desirable events and products.
?Design and manage the execution of comprehensive consumer insight surveys that produce actionable insights into the member population.
?Analyze data and translate findings into meaningful insights, integrating relevant business knowledge and information from other projects to make actionable recommendations.
?Strong social media knowledge, personal presence and listening skills to translate website chatter into actionable insights that identifies and solves consumers unmet needs.
Required Skills: To perform the job successfully, an individual should demonstrate the following competencies:
?Driven, self-starter. Thrives in a fast-paced entrepreneurial environment
?Agile/flexible: willing and able to adjust to multiple demands, shifting priorities, ambiguity, and rapid change
?Excellent critical thinking and analytical skills ? ability to insights from complex and ambiguous data
?Experience in managing research design, both quantitative and qualitative, questionnaire development and data analysis
?Expertise with key marketing research and analytics techniques to better understand behaviors and needs that uncover meaningful insights from the research and analytics - segmentation, attitude and usage studies, positioning research, customer experience research, social media research
?Working knowledge of statistics, SPSS and other analysis techniques
?Proficient in Excel, PowerPoint and Microsoft Word
?Experience with SalesForce, Cvent, Qualtrics, Eloqua and social media listening tools
?Strong oral/written communication and presentation skills
Qualifications: Candidate must meet the following qualifications:
?BA/BS from an accredited university, MBA preferred
Inspirato offers its employees:
?Full benefits package including 401(k), medical, dental, and vision.
?Property Travel Program
?Casual work environment in rapidly growing, fast-paced, entrepreneurial company
?Credit for gym membership
?Energetic Lower Downtown Denver location located blocks from Coors Field
?Fresh fruit delivery service, coffee and tea, fully stocked snack bar, beverage fridge
?Regular fun employee events and professional development opportunities
?Opportunity to work with passionate, driven, committed, high performing individuals who are revolutionizing the luxury travel industry!
Who we are!
Launched in January 2011, Inspirato has one mission: we inspire lasting memories and relationships by changing the way family and friends experience the world. Our culture is one of Integrity, Teamwork, Relationships, People and Innovation! If that describes you, Inspirato is the place to work! As a member-only club, Inspirato offers the best of destination club consistency and service, while incorporating the flexibility of villa rentals and the value of flash sale sites. We believe it is possible to build an icon luxury brand and still keep it real!
||Denver, CO |
THIS JOB HAS EXPIRED