Content Managing Editor Skytap

Based in Seattle, Washington, Skytap (http://www.skytap.com) is a rapidly growing company that provides businesses with a simple and secure way to use the cloud for complex computing environments. End users use Skytap?s self-service web interface to create cloud based virtual environments in minutes, run applications without code changes in the cloud, and collaborate globally. IT professionals benefit by maintaining full visibility and control over cloud deployments, enforcing security, and easily tracking usage and costs. Enterprises and mid-market companies securely connect their cloud environments with their own private data center, creating a hybrid cloud solution. With over 150 paying customers, Skytap raised a Series C round of funding in early 2011 and received a significant investment of growth capital. Investors include Madrona Venture Group, Ignition Partners, and OpenView Venture Partners. Skytap is looking for outstanding professionals as it expands its team to support rapid growth.

Skytap seeks a creative, analytical and high energy Content Managing Editor to manage Skytap?s content marketing strategy and processes, including the day-to-day editorial functions of the company?s content marketing effort. He/she will be vital in supporting the overall marketing goals of Skytap by optimizing and perfecting the processes of creating and curating content for Skytap.

RESPONSIBILITIES:

Work with marketing team on content production; ensure all content is compelling to buyer personas of target audience Establish work flow for requesting, creating, editing, publishing and retiring content
Develop and maintain a quality control process ensuring all content is on-brand, error-free, consistent in style and optimized for search and user experience for all content channels including online, social media, email, point of purchase, mobile, video, print and in-person
Leverage market data to develop content themes/topics that educate customers and other target audiences
Oversee the scheduling of all content and manage the content inventories and matrices
Plan the next type of content to be created (i.e. white papers, blogs, case studies, presentations, etc)
Manage and optimize content creation processes, including supervising internal and external teams of writers, editors, content strategists, copywriters, etc; be an arbiter of best practices in grammar, messaging, writing and style

QUALIFICATIONS AND CHARACTERISTICS:

3-5 years of experience as a managing editor in some capacity for a media company (magazine, newspaper) or a corporate brand, including working as an editor or journalist
Proven experience developing and managing content creation processes
Previous experience working with and/or managing freelancers
Experience editing and maintaining an SEO-optimized site
Fluent with WordPress or other similar CMS platforms
Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc)
Experience with creating compelling messages for different target demographics; crisis communications experience a plus Audience development and subscription strategies experience a plus

Success criteria include:

Positive brand recognition and consistency across chosen published channels
An increase in defined customer engagement metrics, measured by users taking the desired action (i.e. conversions, subscriptions, purchases, etc)
Website and social media traffic growth
Social media positive sentiment metrics
Customer feedback and survey data
Increases in key search engine keyword rankings

EDUCATION REQUIREMENTS:

Bachelor?s degree in English, Journalism, Public Relations or related communications field

COMPENSATION:

Salary to be negotiated commensurate with experience
Stock options in an early-stage, private company
Medical, dental and vision benefits

Location:	Seattle, WA United States