Content Marketing Manager United Sample
uSamp provides progressive online and mobile technology which transforms the way clients turn online data and mobile feedback into actionable insights. With over 1 billion data points, uSamp helps businesses be better, smarter, and faster.
Originally a Los Angeles based start-up, uSamp has expanded aggressively over the past five years and transformed into a global organization with over 200+ employees. Our growth is attributed to an outstanding team of people who help revolutionize the market research industry through dynamic idea transfers, teamwork, and focus. Our continued growth parallels our need to find, recruit, and onboard high performing individuals who will continue fostering uSamp?s collaborative work environment and increasing success. For more on uSamp and our energized culture, please visit our Facebook and LinkedIn Career Page:https://www.facebook.com/uSamp?fref=ts http://www.linkedin.com/company/usamp/careers?trk=topnavcareers
Due to growth, the Content Marketing Manager will be responsible for curating B2B content for consumption by market research firms, brands, companies, agencies and consultants. The role of Content Marketing Manager is to attract and retain customers by consistently creating relevant and valuable content. Channels for distribution include SEO, PPC, social media, PR, inbound marketing and other online media. The Content Manager?s goals will be to improve customer retention and loyalty, thought leadership, client engagement, brand awareness and web traffic. Ultimately, driving sales through customer acquisition and lead generation.
? Develop content marketing plan and editorial calendar that ensures customer base growth
? Identify and engage key leadership and thought leaders to collaborate on content with, not exclusive to uSamp Team only (includes clients and industry pundents) Seek out new partnerships for thought leadership and co-marketing opportunities
? Implement content marketing plan for developing and promoting core content including but not limited to:
c. Case Studies
d. White Papers
f. How to Guides
g. Best Practices
? Define and measure metrics for success including web traffic, lead quality, sales, SEO ranking, time spent on site, inbound links
? Manage editorial stable of writers
? Collaboration with uSamp?s Insights Research Team
||Encino, CA 91436 |