Content Marketing Manager BASE
We're growing exponentially and we want the world to know. That's where you come in.
We are looking for a highly motivated and energetic Content Marketing Manager to join our team. Ideal candidates will have experience in a similar role in the tech space.
Oversee all content marketing initiatives across a variety of platforms to drive sales and customer engagement.
Develop and refine brand story themes, buyer personas, customer path-to-purchase, editorial calendar and distribution strategy to meet content marketing goals.
Utilize marketing automation software to deliver the right content to the right customer at the right time.
Supervise content development team including third party analysts, freelance writers and industry influencers as well as internal design staff.
Collaborate with marketing, sales, and senior executives to ensure efforts are integrated with demand generation, social media marketing, public relations, corporate communications and other downstream marketing efforts.
Create and maintain editorial calendar across Baseline Blog, Forecast blog, social media channels and email channel.
Create content including customer videos, thought leadership viewpoints, infographics, blog posts, contributed articles, whitepapers, corporate collateral, ebooks, website copy, etc.
Optimize content for search (SEO) and UX for all channels including web, mobile, social and email.
Track and analyze content metrics and tie budget, plans and programs to the achievement of agreed upon objectives (lead generation, conversions, sales).
3+ years in tech marketing, content marketing or digital marketing
Exceptional written and communication skills
Excellent project management skills
Strong organization skills, process-oriented, drive to constantly improve quality, self-motivated
Proven track record of content marketing success
Social media savvy
Familiarity with growth hacking principles
All hands on deck mentality
We believe that in order to accomplish all that is possible, as well as the impossible, we all need an exceptional environment to grow. That is why we provide:
working in small, dynamic, responsible teams with brilliant people you?ll love building with
flat, well-thought-out company structure where we lead through actions, not titles
the ability to choose your own gear, so that it makes you the most effective
flexible hours and vacation time
personal development funds
comfortable office which we believe should make us more productive too
daily catered lunch, fruits and lots of caffeine
relocation help and expenses covered, if needed
and much more; check our vibrant place, full of passionate people, yourself: facebook.com/getbaselab
||San Francisco, CA |