Contract Opportunity - Mobile Marketing Specialist Streetline Networks
Parker recently won Best Smart City App at Global World Congress 2013. This is an exciting opportunity to help take our mobile app marketing to the next level!
----LOCAL Bay Area or Los Angeles candidates highly preferred----
Contract Projects and Responsibilities:
Outline and execute mobile marketing campaigns including user acquisition and engagement for Parker by Streetline
Work with product team to ensure our products have the reporting capabilities to track marketing campaign performance
Leadership of analysis of business and marketing metrics for mobile user acquisition and engagement
Measure ROI of marketing campaigns and quantify the value of mobile users
Drive user acquisition and media buying across various paid advertising channels and partnerships
Define monthly performance targets for Parker by Streetline
Identify and coordinate possible relationships and operations with mobile ad agencies
Collaborate closely with product teams to define product marketing strategy (App Store creative, viral, social, and retention features)
Aggressively collect, analyze, and respond to data related to the performance of our mobile apps
Contractor Skills & Experience Required:
3-5 years of experience executing and analyzing mobile or online marketing campaigns
Strong business acumen and the ability to synthesize and analyze data to identify trends and marketing opportunities
Strategic thinker with the ability to clearly articulate and implement focused plan.
Strong analytical skills
Experience with various deal structures including CPM, CPC, hybrid, etc. especially CPA.
Proven ability to accommodate evolving responsibilities and last minute changes
Strong decision-making, organizational, planning and problem-solving skills
Strong interpersonal skills, and ability to work well independently and within a team environment
Education: BA / BS required
Experience with Android and iOS marketing
Ability to present data in a story form and deliver findings to the team
Improve current app store positions on App Store and Google Play
Increase downloads across all platforms
Create reporting and dashboards for mobile apps analytics
Establish close working relationships with mobile distribution partners
Work with product management team to implement mobile analytics solutions and tracking for marketing activities
Evaluate and plan improvements with product management on mobile registration and user engagement
Strategically position Parker as the mobile leader in the relevant mobile categories and channels
About Parker by Streetline?
Parker by Streetline displays open on-street parking in real time, as well as available parking at garages and nearby parking lots, by tapping data from Streetline?s real-time sensor network in more than 35 locations globally and parking garage and lot data for more than 23,000 off-street locations. Since the app was first introduced in December 2010, Parker has recorded more than 100 million parking ?events? and was recently named Best Mobile Innovation for ?Smart Cities? at the 2013 Mobile World Congress in Barcelona.
||995 Market St |
San Francisco, CA 94103