Copywriter/Marketing Communications Associate Cvent

Cvent's marketing department is looking for a creative and strategic content writer who can develop targeted communications for our various product lines. This copywriter will support our Content and other direct marketing initiatives by crafting messaging as well as content assets that can be used to drive demand for our solutions. The ideal candidate will have experience developing messaging for email marketing, direct marketing, or other B2B marketing collateral. In addition, the position would be involved with campaigns focused on creating brand awareness, promoting product usage, and sharing industry best practices.

Position Duties

• Work with creative marketing groups to develop content for landing pages, event websites, emails, collateral and content/promotional pieces.
• Develop persuasive messaging to drive interest in Cvent's product offerings â€" across 7 product lines
• Develop an understanding of the audience and buying stages for our solutions and developing solution-based value propositions accordingly
• Analyze and report on campaign success rates â€" from open rates to click-through rates of emails and website pages
• Demonstrated ability to listen to a range of sources from the market and synthesize into fresh, concise market and customer views
• Converting software features and functionality into value propositions in email campaigns and landing pages

Candidate Requirements

• Creative thinker, team player, straight forward, courageous, high integrity, disciplined, detailed, structured, organized, self-directed and excellent communicator
• 2+ years of software marketing copywriting experience (no technical writers)
• Preferred experience with email marketing, direct mail or promotions
• Passion for writing creative, strategic marketing copy and content pieces
• Proven ability to balance brand voice with response effectiveness/performance
• Possess superior language, grammar and creative writing skills.
• Exceptional attention to detail and ability to effectively multi-task in ad deadline driven environment.
• Experience with MS Office Suite (Excel, Outlook, Word, Access)
• Excellent communication skills and influencing capabilities, and an ability to work with a geographically dispersed team to achieve position objectives.
• Experience coding HTML for email deployment a plus. Expertise in design and layout (for web or email) is also preferred
• Demonstrated ability to listen to a range of sources from the market and synthesize into fresh, concise market and customer views.
• Education: BA/BS required
• Ability to speak or write in multiple languages is a plus

Please note: Writing samples are required. A writing test will also be given.