The Copywriter will be an integral part of the marketing team and will author copy that appeals to the hearts and minds of our users, the press, and industry analysts through channels such as the website, newsletters, emails, social networks, advertisements, promotions, and press releases. He/she should be an excellent project and time manager and should be able to juggle multiple assignments with ease, while adhering to the brand tone and switching voices as required by the target audience of the copy.
The Copywriter must be a creative, energetic leader who is extremely detail oriented and takes pride in producing compelling, action-oriented, and inspiring prose.
Write clear and concise copy using the appropriate voice for the target audience. The copy should drive action and deliver business results
Understand audience behavior and performance of various messages to optimize copy and maximize user engagement. Conduct ad-hoc A/B testing and focus group testing
Contribute to creative and strategy meetings to understand and provide input to the voice and intent of various marketing messages
Synthesize goals of multiple teams and internalize collateral from many sources to formulate and deliver succinct and compelling messaging
Maintain consistent brand tone across various messaging channels and champion that consistency amongst all teams
Manage multiple projects and deliver against milestones and deliverables. Continually improve processes to deliver high quality assets in a timely manner
3+ years of copywriting experience with exposure to marketing and PR
Expertise and passion for writing marketing copy, preferably in the online gaming industry
Strong advocate for the user and for improving user experience
Metrics and performance oriented. Experience with writing copy that compels action, while maintaining brand voice
Extraordinarily creative yet flexible in adapting to what the metrics and data bear out and to feedback
Excellent English grammar and language skills. Fluency in foreign languages a plus
Extremely detail oriented and strong project management skills
Energetic and motivated leader
Bachelor s degree.
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