Corporate Marketing Manager/Director Vizu

Description

Market Overview

Digital media is the fastest growing portion of most brand marketer?s advertising investment. Consumers are migrating online at an accelerating pace; coupled with the convergence of television and online video, and an explosion in social media, this trend is transforming traditional thinking around advertising effectiveness. It is thus imperative that brand marketers master the digital medium. Unfortunately, this can be more challenging than it sounds in a digital media landscape that is drowning in data but lacking in actionable insight. To ensure they maximize the return on their branding investment, advertisers and their partners in the digital media ecosystem need simple but relevant metrics on audience and impact that can be measured and optimized in real-time,to ensure the best possible outcome. Brand marketers and their partners, however, have historically lacked access to these metrics and capabilities. Until now.

Company Description

Vizu Corporation is the fastest growing provider of real-time effectiveness metrics for brand advertising campaigns, with offices in San Francisco, Chicago and New York. The company has developed the first real-time enterprise technology platform that allows advertisers and their partners in the digital media ecosystem ? publishers, ad networks, exchanges, and demand side platforms ? to collaborate around measuring and optimizing Brand Lift metrics, moving the advertiser's target audience through the purchase funnel from building awareness to creating intent and preference. Vizu has hundreds of customers spanning the entire digital media value chain, and is growing rapidly. Backed by Draper Fisher Jurvetson; Greycroft Partners; and WR Hambrecht, Vizu is poised to dominate this burgeoning market.

Position Overview

We are looking for a B2B demand generation guru who brings hands-on, corporate/outbound marketing expertise in both traditional and new B2B models for building the sales pipeline to join the team in our San Francisco office. This individual will work directly with the CMO to create our outbound marketing strategy and marketing plans, and then take ownership for their execution and results. This is a great opportunity for an individual who not only enjoys developing the big picture, but also hands on implementation and execution of their strategy.

Key Responsibilities

Lead all aspects of demand generation for Vizu, including Marketing Programs, Public Relations, and Field Marketing (Tradeshows, Customer & Prospect events, etc.)
Own and deliver the pipeline number (dollars and opportunities) required to support Vizu?s sales targets.
Prioritize and set consistent strategic direction and strategies for customer acquisition, retention, and external communications.
Develop and implement annual, quarterly, and monthly marketing plans that are aligned with the company?s strategic objectives and sales targets.
Develop and implement both traditional (ie: email, webseminar, advertising) and new (ie: blogging, podcasts, viral, SEM, SEO) marketing tactics to support marketing programs and drive pipeline growth.
Ensure Vizu has a strategic presence at key industry events; manage event and trade show participation to drive pipeline growth.
Manage promotional elements of website to continually improve conversion and drive pipeline growth.
Manage Public Relations Effort to drive pipeline growth.
Identify speaking and award submissions that create opportunities for Vizu executives and customers to highlight thought leadership and drive pipeline growth.
Build and ensure the ongoing integrity, relevance, and segmentation of our marketing database.
Evaluate ROI of marketing tactics, campaigns and channels, manage expenses to a budget.
Work closely with product marketing and inside sales to ensure consistent messaging and coordination ofefforts.

Minimum Requirements

BA/BS degree, MBA a plus.
5+ year?s previous corporate marketing and program management experience with major B2B technology brands, preferably those targeting online media.
2+ years small company / start-up experience.
Highly preferred: 2+ years in the digital media industry supporting a complex, technology-based product or service. Relevant types of companies include ad networks, demand side platforms, targeting firms, etc. etc.
Demonstrated capacity for developing and executing on multi-tactic/connected customer acquisition and lead nurturing programs that drive results.
Hands-on experience managing event participation and public relations.
Experience shaping research and analysis of current and target customers.
Outstanding oral and written communication skills, including both marketing copy and analytical writing (writing samples required).
Strong analytical skills ? understands the importance of measurement and reporting.
Understanding of digital marketing, including the search, internet and online advertising market.
Understanding of Vizu's strategic and competitive position.
Experience managing marketing budgets and demonstrating ROI.
Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment.
Knowledge of Salesforce.com and Marketing Automation tools (Eloqua, etc.) highly desirable.
Knowledge of the interactive advertising ecosystem is a plus.

The ideal candidate will also have:

MBA
Strong media industry network
Managerial experience - while this initially an individual contributor role, it has the opportunity to grow into a management role as our business grows ? previous managerial experience therefore desirable

Compensation:

Competitive salary based on experience, skills and qualifications
Health Benefits
Retirement Plan
Employee Stock Option Plan

Miscellaneous:

U.S Citizens and Green Card Holders only; no sponsorship provided
This position is located in our San Francisco office; relocation will not be considered
Not seeking contact from executive recruiters
No phone call from candidates

Location:	463 Pacific Avenue San Francisco, CA 94133 United States