Creative Director Vermont Teddy Bear Company
THIS JOB HAS EXPIRED DescriptionThe Vermont Teddy Bear Company is a growing organization consisting of multiple brands and channels. We work hard, but we also know how to have fun! Activities like summer bocce tournaments, the Strawberry Shortcake Smack-down, Halloween pumpkin carving contests, BBQs complete with s?mores and wacky fashion shows are just a taste of life at VTB.
The Creative Director at Vermont Teddy Bear is responsible for establishing, leading and directing the overarching creative strategy, guiding a team of graphic designers and copywriters. As the main brand ambassador this position must be able to articulate and influence all other stakeholders on those brand attributes and promises. Presentation of design concepts and strategies to internal clients and Senior Management will be a key role for this position.
RequirementsEssential Duties and Responsibilities
? Manage creative team in an in-house agency setting.
? Ensure team and campaigns meet deadlines and stay within budget.
? Oversee campaigns from production to completion, responding to feedback in a timely manner.
? Manage the catalog production calendar and assures adherence to the production deadlines.
? Lead editorial direction and oversee execution of key marketing messages.
? Create, maintain and enforce Brand Standards manuals.
? Work with marketing, merchandising, graphic designers, and copywriters to develop collaborative idea generation and creativity. Lead an ongoing ideation process.
? Lead and own the overall brand aesthetic in all creative elements, including design, photography and voice
? Inspire a deep understanding of the essence of the brands among the creative staff, and assure that catalogs, print, radio copy, tv creative, retail store, web graphics and emails reflect the brands? character and differential advantages
? Set the overall tone and direction for creative, guide and oversee creative execution across all marketing vehicles and channels
? Responsible for copy for all catalogs, brochures, TV spots, radio, and other forms of advertising
? Oversee and approve locations, casting and photo art direction supporting photo team as needed on location
? Cast actors for TV and radio work, including voiceovers
? Oversee Digital Asset Management.
? Participate in Product Development brainstorming sessions.
? Research competitors and keep abreast of market trends.
? Demonstrated ability to think and act both creatively and strategically.
? Agility in responding to business plans and evolving business trends.
? Understanding of creative execution elements and processes that are specific to each medium/channel of customer communication
? Experience in overseeing creative execution that links to brand positioning
? Exceptional people management and mentoring skills, with particular strength in building a collaborative work environment
? Excellent innovation management skills; able to lead vision and purpose
? Demonstrated ability to foster an environment of creativity that pushes innovative ideas while guiding the team to connect with the customer and deliver on core brand attributes
? Possess strategic understanding of competitor positioning, differentiators, strengths and weaknesses
? Successful leadership record
? Ability to inspire creativity in others
Education / Experience
? BA in Graphic Design or Marketing or equivalent experience
? 8-10 years in graphic design with 3- 5 of those in management
? Expert in the Adobe Creative Suite
? Experience in print, catalog and web marketing
? In-house experience preferred
A comprehensive benefits package including 401k. In addition to the standard benefits, we offer some other fun perks including employee discounts, onsite Physical Therapy, onsite garden space, Community Shared Agriculture (CSA) farm share reimbursement, free gym membership for our employees and their families, onsite Chiropractic and Massage Therapy and onsite nutritionist.
||6655 Shelburne Road |
Shelburne, VT 05482
THIS JOB HAS EXPIRED