CRM Manager Gilt Groupe
THIS JOB HAS EXPIRED Gilt City ? CRM Manager
Headquartered on Park Avenue in New York City, Gilt City is a separate, fully owned subsidiary of Gilt Groupe that curates exclusive, insider experiences in the world?s most dynamic cities. From restaurants and spas to concerts and more, every day we inspire and delight our members with the premium access to extraordinary experiences.
The CRM Manager owns all customer marketing channels and leads customer-facing marketing communication to drive activation/reactivation/loyalty.
This position is responsible for, but not limited to the following:
Plan, develop and manage execution of email marketing programs, working closely with cross-functional partners in Analytics, Creative, Sales, Strategy, and Tech.
Lead creative development for customer-facing marketing materials and templates.
Utilize wide variety of data sources to drive personalization/relevancy through targeted and triggered campaigns.
Manage marketing contact strategy (frequency, schedule, etc.)
Represent Gilt City in cross-business activities with central Marketing team.
Own email deliverability and follow best practices to ensure inboxing and prevention of blocks/bulking.
Develop and execute quarterly testing and initiative plans, reporting progress and incorporate key findings into future campaigns.
Generate weekly reporting, including customer engagement metrics, trends, test results and campaign performance.
Provide ad hoc reporting and analyses upon request.
Partner with Analytics team to develop and implement actionable customer segmentation to improve engagement metrics and response.
Develop, plan, test and execute CRM campaigns using a multi-channel approach to drive customer activation/reactivation/loyalty.
Analyze results of campaigns to ensure efficient spending of discount and promotions budget.
Own relationship with email vendor.
Manage technical integration.
Analyze competitive marketplace and follow CRM trends.
Manage 1-2 direct reports.
Bachelors degree required
E-Mail Marketing experience required, management experience preferred
3-5 years of E-Commerce or direct to consumer marketing experience required; retail industry preferred
Strong understanding of Internet-based consumer behavior and direct marketing principles
Proven ability to translate analytic data into strategic ideas. Strong Excel skills required.
Excellent written and oral communications skills. Strong problem-solver and decision-maker.
Ability to manage multiple priorities in a fast-paced, high-stakes environment. Self-motivated and detail-oriented with excellent people and time-management skills.
||33 West 19th Street |
New York, NY 10011
THIS JOB HAS EXPIRED