CRM Marketing Specialist / Manager Zipcar
THIS JOB HAS EXPIRED Zipcar overview:
Zipcar, the world?s largest car-sharing company, is looking to add new talent to our team.
Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the world?people are making the decision to live car free and enjoying the convenience and environmental benefits of having ?wheels when you want them?.
As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the family. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you?re results-oriented, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply.
The Commerce & Community team is responsible for the strategy, definition, and implementation of member-focused initiatives that generate new revenue, enhance existing revenue streams and increase engagement among our loyal base of Zipsters. In addition to financial objectives, these initiatives must align with overall brand and business objectives and continue to develop an unparalleled sense of community among Zipcar members.
This position will help support lifetime value and revenue per member goals and be responsible for both optimizing our current member marketing initiatives (with a focus on digital and emerging channels) as well as developing new product marketing plans. The Senior Manager will be responsible for innovating Zipcar?s communications strategy to maximize marketing engagement and best illustrate the key differentiators of the Zipcar brand proposition.
Specific activities include:
Lead, develop, execute, track and measure transactional ?triggered? email, CRM segmented email marketing communication strategies and tactics from end-to-end yielding aggressive incremental revenue, acquisition, conversion, retention and engagement results while regularly collaborating with internal teams, external partners and stakeholders
Build new member communications channels including external display, internal owned media, mobile (SMS and push notifications); explore and test leveraging social data to personalize cross-channel communications
Manage the overall execution, performance and effectiveness of multi-channel direct-to-consumer online programs, including day-to-day management of personalized real time, transactional and batch email campaigns, site marketing, contests and special marketing projects
Take a lead role in Zipcar.com performance and management including oversee performance of member ads, coordinate updates with third party vendors, explore different platforms to deliver more personalization
Lead customer insights and data to develop targeted partner customer marketing programs and market demand driving loyalty and customer lifetime value across markets
Oversee distribution and implementation of best practices globally
Excellent analytical skills to report program metrics and ROI to internal and external partners and stakeholders, and identify program opportunities considering market and competitive landscape factors
Forecast, and track the success of overall programs while managing a marketing budget ensuring a positive ROI
Create email and mobile content and testing through copy writing, and creative direction
Stay updated on CRM best practices and industry trends to identify innovative strategies and solutions that will drive incremental revenue and customer retention
Develop and manage a small team
Passion for Zipcar, mobility services and innovation; ability to thrive in a fast-paced, highly-entrepreneurial environment
2+ years project management experience; 2+ years email marketing experience and proficiency with automation platforms such as Responsys, Exact Target, Marketo, Eloqua, Silverpop, etc.
Ability to build and execute program roadmaps to hit quarterly and annual revenue goals
Strong project management skills and an ability to manage multiple priorities and deadlines in fast-paced environment
Extensive experience building automated marketing programs that manage member lifecycle milestones and leverage robust member databases and transactional history; experience and fluency with marketing automation tools and email marketing platforms (e.g. Responsys)
Proficiency creating / implementing segmented and highly-personalized communications
Success delivering against key business and engagement metrics (revenue per member, response to call to actions)
Experience conducting member research (qualitative and quantitative) to inform marketing strategy and execution
Comfort presenting strategies, roadmaps and performance to a C-level audience
||25 First Street |
Cambridge, MA 02141
THIS JOB HAS EXPIRED