Customer and Market Intelligence Analyst/Manager ReputationDefender
The position:
This job is an opportunity to step up to the frontline of defining Reputation.coms future product portfolio. It is ideal for individuals who excel in analytical thinking and have mastered the ability to generate and communicate market-driven insight.
The role sits within Reputation.coms Product Management team. As a Customer and Market Intelligence Analyst/Manager, you will be responsible for synthesis and interpretation of trends in market, competitor and consumer behavior, and help create a powerful framework for product brainstorming, roadmaps and ultimately product definition. You will also be working with the rest of the PM team and a wide range of internal stakeholders, and helping them draw together information and analysis that will go as high as board-level presentations. They and your immediate team will rely upon your accurate and timely thinking to help drive our business forward.
The PM team is at the core of the companys product and business leadership. We work closely with Engineering, Design, Marketing, Business Development and Finance teams to define strategy, design product experiences, become an expert on our customers needs, and manage the impact of our products on our business.
Key responsibilities:
Working with product managers to create market and competitive assessments to support product development and sell-in argumentation
Identify additional primary and secondary research needed to understand market and competitors
Take the lead in the market segmentation process, and drive sizing of the market on a per-segment basis
Using primary, secondary research, and internal databases to understand and forecast market developments
Identifying linkages across multiple sources of data and providing analysis based on all available sources
Utilizing multiple sources of data and third party tools to design data analysis, reports and presentations for internal research projects and daily management use
Creating and facilitating high quality deliverables to communicate information and insights in the most effective way
Maintain and make available all relevant competitive intelligence material on internal Intranet and Portal
Manage, organize and distribute secondary research reports and data; work with industry analysts as needed
Ability to understand consumer behavior and conduct primary research activities
Track competitive announcements and launches and create database and summaries
Producing regular, targeted digest of market news, summarizing insights and implications; work with PR team for maximum efficiency
You will also be expected to take part in:
Creation and maintenance of competitive datasheets to support teams in competitive situations with targeted and actionable competitive intelligence
Creating a process and framework to share market and competitive information internally
Providing analytical support to the team on an ad-hoc basis for a wide range of potential business decisions. Projects might include market share analysis, market and opportunity sizing exercises, assessment of technology trends, and interpretation of primary & secondary market research data
Procurement of secondary research (evaluate proposals, create SOWs and POs, and work with account managers); management of user lists
Requirements:
As the ideal candidate, you will possess:
The desire to perform beyond the minimum as a market expert and team player
BA/BS required; MBA preferred
Experience in a web-based product organization required
4-5 years of experience in high-tech, competitive intelligence, product management, strategic marketing, or strategy/management consulting required
Ability to synthesize business implications with a grasp of market dynamics
Strong drive for goal attainment
Commitment to quality work
Strong attention to detail and focus essential; your work will be used at the highest levels of decision-making and stakeholders will expect to use your information without qualification or second-guessing its accuracy
Superior writing and editing skills
Effective oral and written communication skills
Must have superb knowledge of Power Point and Excel; mastery of pivot tables and ability to manage and analyze multiple large data sets concurrently is essential
Ability to work independently while meeting deadlines and following procedures;
Ability to juggle tight deadlines and shifting priorities
Demonstrate the ability to effectively communicate with, tactfully collaborate with, and compellingly convince people in diverse functional areas.
| Location: |
2694 Middlefield Road
Building A
Redwood City, CA 94063
United States
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