Customer Marketing Specialist Infusionsoft
What We're Looking For...
The Customer Marketing team is looking for a Customer Marketing Specialist to help develop the strategy and manage the implementation of cross-sell and upsell marketing campaigns tailored for our rapidly growing customer base of visionary small business entrepreneurs.
In this exciting role you will be responsible for the execution of direct to customer communications (Email/Direct Mail/Web) including driving personalized cross sell and revenue stimulation initiatives. You will enjoy the opportunity to influence our communications strategies and help build a customer upsell roadmap. You should have a skill-set that encompasses an aptitude for working with robust sales and marketing software, an ability to manage the logistics of marketing campaigns, and a talent for thriving in an environment of constant growth and change.
Develop, recommend and implement new marketing strategies to attain and exceed subscriber revenue objectives
Evaluate current up/cross-sell programs and make recommendations for improvement
Work cross-functionally with the Creative, Product Marketing, Professional Services, Partner Marketing and Sales teams to launch and execute campaigns
Own complete campaign lifecycle from idea to execution to measurement
Collaborate with Business Intelligence to identify new upsell opportunities
Bachelor's degree required
3 to 5 years experience working in email marketing and database marketing with involvement in customer upsell activities
Ability to work in a deadline-driven environment
Strong project management skills with demonstrated ability to multi-task
Strong writing and communications skills
Ideally, What You Possess...
Marketing experience at a SaaS or other subscription-service company
Experience with marketing automation tools and software
Working knowledge of the Infusionsoft application
Ability to analyze data
Strong understanding of small business owners and the challenges that small businesses face
||Chandler, AZ |