Data Analyst, Delivery Analytics edo Interactive.com
Data Analyst, Delivery Analytics
Mission: To transform shopping & saving
Consumers love trying new things and saving money. But the world of saving is cluttered and impersonal ?from coupons to daily deals to mobile wallet technology -- deals lack relevancy and redemption takes a lot of work for both consumers and merchants.
edo provides an easy way to personalize offers and make them automatically available through credit or debit cards and mobile devices. Simply put, edo is the simplest way to connect online advertising with in-store results.
Through our card-linked offer platform, edo Marketplace, edo brings unmatched insight and clarity into consumer spending behavior. This helps marketers, merchants & banks increase loyalty and target new customers with instantly redeemable offers tailored to individual shopping habits.
More about edo:
Coverage from TechCrunch - The Anti-Groupon:
Success at edo requires the following personal attributes:
You have a passion for digital marketing, payments innovation & start-up culture.
You thrive in fast-paced environments, are flexible and able to roll with changing scenarios.
You?re a change agent: see ?ambiguity? as an opportunity as opposed to a hurdle, thrive on challenging yourself to push beyond conventional thinking.
You?re a problem solver: make things happen & work well with others to build constructive & effective relationships
You seek initiative: volunteer readily; undertake self-development activities; seek increased responsibilities; takes independent actions and calculated risks.
You?re detail-oriented, someone who rolls up their sleeves and gets the job done.
You have the intellectual curiosity to surface insights & implications and use this knowledge to think creatively about solutions.
The Delivery and Analytics Team is responsible for a critical component of edo?s value proposition. We provide pre-sales support and post-campaign analytics to our Ad Sales team. We are responsible for offer targeting to those cardholders most likely to redeem offers, offer optimization and the end-to-end campaign management process.
Job Responsibilities: Data Analyst, Delivery Analytics
Own edo?s ?offer performance management,? focused on driving continuous improvement of the metrics/KPI?s on which the organization benchmarks performance
Develop data-derived consumer cohorts/segments for marketing, offer optimization and offer assignment; uncovering the most compelling insights per segment, identifying points of similarities and of differences, setting priorities, etc.
Support efforts to drive the optimization of offer construct, improve consumer targeting and yield management
Support edo?s Advertising Account Management team and Corporate Marketing efforts through the demonstration of increased advertising performance through the use of edo?s Marketing Platform
Promote the continued adoption of ?Test & Learn? approach to maximize return on marketing actions and working with stakeholders in translating analytical findings into actionable insights
3-5+ years? experience in Marketing Analytics (including statistical data mining, data analytics, and working with structured and unstructured datasets)
Experience with segmentation/cohorting strategies and techniques preferred
Experience with Cluster and Factor Analysis techniques preferred
An advanced degree in Marketing Analytics, Statistics, Computer Science or related field
The ability to thrive in fast-paced environments, and is flexible and able to handle rapidly-changing scenarios; sees ?ambiguity? as an opportunity rather than a hurdle
A willingness to seek initiative, undertake self-development activities, and seeks increased responsibilities
Outstanding communication skills, including proven experience in making complex subject matter accessible to a broader audience
Intellectual Curiosity ? a willingness to work outside the strict job description parameters, thinking creatively about how to provide the highest level of service
An unyielding team-first mentality, with a willingness to ?lean in? in a start-up environment
For the right candidate edo offers
A dynamic, entrepreneurial culture
Competitive compensation & benefits
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