Data Analyst, Retail edo Interactive.com
The Analytics Team uses edo?s data to improve internal operations and external relationships with our partners. We are responsible for offer targeting and optimization as well as campaign management and reporting. Advertiser Analytics provide pre-sales insights and post-campaign analytics to our sales team and works closely with sales, account management, operations, and technology teams.
Develop insights for particular retail categories based on advertiser needs and transaction data, including analyzing competitor share, defining consumer segments for marketing and offer optimization, and determining key metrics for different categories.
Support edo?s account management team and marketing efforts by demonstrating advertising performance on edo?s platform.
Promote the continued adoption of ?Test & Learn? approach to maximize return on marketing actions, and work with stakeholders to translate analytical findings into actionable insights.
Drive continuous improvement of the offer metrics/KPIs on which edo benchmarks performance.
Support efforts to optimize offer construct, improve consumer targeting, and manage yield.
Support efforts to develop performance reports and dashboards for internal and external use.
3-5 years? experience in Marketing Analytics, preferably at a major retailer (must have statistics background, ability to work directly with transaction-level data, and knowledge of SQL and statistical software).
Experience with segmentation/cohorting strategies and techniques preferred; experience with data visualization preferred.
Outstanding communication skills, including proven experience in making complex subject matter accessible to a broader audience.
Intellectual Curiosity ? a willingness to work outside strict job description parameters, thinking creatively about how to provide the highest level of service.
An unyielding team-first mentality, with a willingness to ?lean in? in a start-up environment.
Able to thrive in fast-paced environments; flexible and able to handle rapidly-changing scenarios; sees ambiguity as an opportunity rather than a hurdle.
Willing to take on self-development activities and increased responsibilities.
Advanced degree in Marketing, Marketing Analytics, or Statistics helpful.
For the right candidate edo offers
A dynamic, entrepreneurial culture
Access to amazing data
Competitive compensation & benefits
Mission: To transform shopping & saving
Consumers love trying new things and saving money. But the world of saving is cluttered and impersonal ?from coupons to daily deals to mobile wallet technology -- deals lack relevance and redemption takes a lot of work for both consumers and merchants.
edo provides an easy way to personalize offers and make them automatically available through credit or debit cards and mobile devices. Simply put, edo is the simplest way to connect online advertising with in-store results.
Through our card-linked offer platform, edo Marketplace, edo brings unmatched insight and clarity into consumer spending behavior. This helps marketers, merchants & banks increase loyalty and target new customers with instantly redeemable offers tailored to individual shopping habits.
More about edo:
Coverage from TechCrunch - The Anti-Groupon:
Success at edo requires the following personal attributes:
You have a passion for digital marketing, payments innovation, and start-up culture
You thrive in fast-paced environments, are flexible and able to roll with changing scenarios
You?re a change agent: see ambiguity as an opportunity as opposed to a hurdle, thrive on challenging yourself to push beyond conventional thinking
You?re a problem solver: you make things happen & work well with others to build constructive & effective relationships
You seek initiative: volunteer readily; undertake self-development activities; seek increased responsibilities; take independent actions and calculated risks
You?re detail-oriented, someone who rolls up your sleeves and gets the job done
You have the intellectual curiosity to surface insights & implications and use this knowledge to think creatively about solutions
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