Demand Generation Manager, Enterprise Turn
THIS JOB HAS EXPIRED About
Turn delivers real-time insights that transform the way leading advertising agencies and marketers make decisions. Our cloud applications and Internet-scale architecture work together to provide a complete picture of customers, execute cross-channel campaigns, and connect with a worldwide ecosystem of over 100 partners. Turn is headquartered in Silicon Valley with offices in Amsterdam, Charlotte, Chicago, Dallas, Hamburg, Hong Kong, London, Los Angeles, New York, Paris, San Francisco, Singapore, Sydney and Sao Paolo. For more information, visit turn.com or follow @turnplatform.
Please take a moment to view our award-winning culture video at: http://www.turn.com/working-at-turn/
The Demand Gen Manager, Enterprise, will lead the development of campaigns to grow sales opportunities for Turn Audience Suite, globally, and support achievement of sales revenue goals. The demand generation strategy integrates a variety of Marketing tactics for new lead generation and lead nurture.
The Demand Gen Manager will be responsible for:
Integrated Direct Response Campaign Implementation, including Enterprise-level Online Advertising, Email Marketing, and Webinars
Implementation of Account Based Marketing Programs
Sales Funnel staged Marketing
Implementation of Executive Events ? including Tradeshow Sponsorships, CMO Roundtables
Monitoring performance and delivery against team KPI?s using campaign metrics
Working cross-functionally within other Marketing Departments and external Departments to achieve goals
5-8 years total experience in Demand Generation Marketing
Experience in B2B Enterprise Software Marketing is required
Experience in digital or online advertising is strongly preferred
Ad Agency Experience is preferred
Passion for marketing to marketers and online advertising
Proven ability to develop and implement Integrated Demand Generation Campaigns
Create and manage lead nurturing campaigns through Marketing Automation to maintain relationships and convert leads to opportunity
Demonstrable ability to take ownership and accountability, and act on goals and objectives in a technical, environment
Proficient in collaborating with Marketing Technology team to analyze campaign metrics and effectiveness, and optimize to improve performance.
Strong organizational, analytical, and project management skills, with great attention to detail
Excellent written and verbal communication skills
Flexible, team-oriented collaborator
Self-starter capable of thriving in a fast-paced environment ? able to multi-task
Understanding of web-based applications
BA/BS degree preferred with a strong academic record or relevant combination of education and experience
Location: Redwood City or San Francisco
In addition to our great environment, we offer a competitive base salary, bonus program, stock options, employee development programs and other comprehensive benefits. Please send a cover letter along with your resume when applying to the position of interest located at Turn.com. We are an Equal Opportunity Employer. No phone calls and no recruiting agencies, please.
||1600 Seaport Boulevard |
Redwood City, CA 94063
THIS JOB HAS EXPIRED