Demand Generation Manager Zuora
Zuora is the leader in subscription billing software and we are growing like crazy. We have an epic opportunity for you to to join our fast growing team where you can have an impact on our worldwide revenue growth as we sprint for an IPO. We offer competitive salaries, great benefits, and a high-energy sales and marketing environment with lots of room for personal and professional growth. Our SDR team is international and is located in Foster City, California, London, and Sydney.
This is your chance to get in on the ground floor with a pre-IPO company that is poised for success and set on a trajectory for massive growth. Since our founding in 2007, we have raised over $130M+ from top tier investors becoming one of the fastest growing SaaS companies in Silicon Valley? To be frank, now is a pretty exciting time to be here.
The Demand Generation Manager will spearhead management of Zuora's integrated marketing programs including email marketing, landing page content creation, marketing automation tools (Marketo), webinar production and metrics reporting.
The Demand Generation Manager will collaborate with sales development, account executives, corporate marketing and product marketing, to create and implement marketing campaigns to drive demand and increase pipeline. Use Marketo to create, manage and launch the campaigns, and use Salesforce.com to manage the flow to sales. The role will also include managing external agencies and internal resources. Like any role at Zuora, creativity, enthusiasm and energy combined with an attention to detail are necessary for success. Zuora is in hyper growth mode, and is looking for an amazing person who is not afraid to push the limits of their skill set and is looking for a place to thrive.
Create strategy for and oversee implementation of multi-channel marketing programs that generate leads and build sales pipeline, including webinars, vertical campaigns, customer emails, landing pages, SEM, etc.
Track, measure, and analyze campaign performance and improve overall program effectiveness over time
Team with Sales, Marketing, and Product Marketing to define goals and metrics for multi-touch campaigns
Own all aspects of email marketing campaign conversion funnel through marketo for your specific campaigns
Own the set up, coordination and execution of all web-based events including webinars and live demonstrations
Produce campaign recap summaries (e.g., email campaign metrics, web performance metrics, webinar registrants, net new leads, conversion rates, etc.).
Create and drive repeatable lead nurturing/drip programs to move prospects through the marketing and sales pipeline
Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, offers, mailing frequency, segments, etc to drive the highest open and click through rates.
2-4 years of experience in marketing or similar experience
High standards of communication both oral and written
Ability to write copy for B2B emails, advertisements, and web content
Ability to collaborate and develop positive business relationships with all cross-functional areas within Zuora and with peers
1-2 years experience with Marketo (certification a plus), and Salesforce.com
Bachelor?s degree (preferably in business, marketing, technology or a related field).
||Foster City, CA |