Demand Generation Marketing Manager (Req #300006) Actiance Inc.
THIS JOB HAS EXPIRED As a Demand Generation marketing manager, the ideal candidate will have experience and technical savvy in leading marketing via digital channels utilizing Pardot marketing automation and Salesforce.com.
This role requires an experienced marketing manager to support internal stakeholders, in meeting their acquisition and/or communication efforts, as well as lead campaign planning, design, optimization and measurement to achieve ROI targets.
Collaborate with key stakeholders in marketing and sales to implement and support an end-to-end lead flow process that ensures high volume conversion to sales
Create, execute, and provide day-to-day management of outbound email marketing programs, webinars, and nurture flows
Create compelling copy and landing pages for email and web marketing campaigns
Provide in-house Pardot marketing automation support, maintenance, and configuration
Collect marketing metrics, constantly measuring and fine tuning the success of marketing programs and processes
Manage on-line ad campaigns and search optimization
Analyze web metrics to improve website traffic and conversion to leads
3+ years experience with marketing lead automation and database management via marketing automation platform (Pardot experience preferred)
Experience with integration of marketing automation platforms with salesforce.com
2+ years experience managing B2B Google search and ad campaigns, and implementing and managing SEO
Experience managing LinkedIn B2B campaigns preferred
Strong understanding of salesforce.com metrics, reporting, and dashboards
Basic knowledge of html
Good project management skills
Excellent writing and creative skills
Passion for collecting metrics and analyzing data
||1301 Shoreway Road |
Belmont, CA 94002
THIS JOB HAS EXPIRED