Diagnostics Product Line Business Owner Ingenuity Systems
Ingenuity Systems is a leading provider of biomedical information and analysis solutions for the exploration, interpretation and analysis of complex biological systems. Founded in 1998 by Stanford graduate students, Ingenuity has invested years in the innovation of semantic search, ontology, and software development to create ground breaking technologies that help researchers more effectively search, explore, visualize, analyze and interpret biological and chemical findings related to genes, proteins and small molecules.
Ingenuity Systems is recognized as a technology leader, providing complete solutions for thousands of researchers and clinicians at hundreds of leading pharmaceutical, biotechnology, academic, diagnostic and clinical institutions worldwide to better understand the complex systems foundational to human health and disease. With such a strong focus on our customers, Ingenuity has developed a loyal and passionate user base that is the core of the company?s success in this dynamic and evolving market.
As a leader within the Products & Marketing team, you will be the key business owner for the success of launching a new molecular diagnostics decision support product line. You will be responsible for leading, developing and executing the business, product and go to market (GTM) strategy including business model optimization, new market introduction and ongoing P/L operations for the product line. You will work closely with the extended marketing, product management, sales, software development and executive teams to develop business plans based on in-depth market analysis, define the overall product strategy, and define and implement the product GTM strategy and programs. In addition, this position will be an external voice for the product line, evangelizing our technology and capabilities to customers and prospects.
? Be the key go-to business / product line leader who owns end-to-end business success for the product in the market including P/L.
? Own the GTM strategy, planning and execution engaging with cross-functional teams to align and manage key capabilities and timelines for successful delivery.
? Be the go-to person for understanding and guiding product strategy and together with NGS development team drive product roadmap and execution.
? Conduct market research and develop frameworks for identifying, evaluating and prioritizing business opportunities.
? Work with business development / channel development to recruit and support new and existing channel partners expanding market reach and penetration.
? Work with marketing to define, execute and deliver successful marketing programs to generate demand and achieve revenue targets.
? Be the business and product champion/evangelist externally at events, customer and channel engagements, and the passionate voice of the customer internally.
? Entrepreneur with exceptional value creation instincts and problem solving skills.
? Deep understanding of the molecular diagnostics marketplace with experience successfully launching new molecular diagnostics products.
? A passionate self-starter with a combination of business, product, and technical knowledge who has a proven ability to kick-start new products and see them through to successful completion
? Able to evaluate, frame and make compelling recommendations so the executive team can effectively make business strategy and product investment decisions.
? A strong leader and evangelist who is results driven, detailed, follows through, and has an ability to work effectively at all levels within the organization, customers and partners.
? Strong analytical skills with experience in data driven decision-making.
? Comfortable working with scientific, technical, medical and non-technical personnel with exceptional communication skills, including the ability to effectively present to customers.
? MD or BS in life sciences with MBA or equivalent experience (including relevant advanced studies preferred, ie MS, PhD, bioinformatics certification, etc).
? Solid business experience with a minimum five years experience in marketing, business, business development and/or channel development.
? Located in San Francisco Bay Area.
||1700 Seaport Boulevard |
Redwood City, CA 94063