Digital and Online Analyst, Gaiam TV (Full Time) Gaiam
THIS JOB HAS EXPIRED Job Summary:
Gaiam is a growing media and consumer products company with multiple customer touch points, a wide physical and digital product mix, and a web of sales channels. Digital media is a vital aspect of this complex environment, and Gaiam?s digital strategy is key to its long term growth and opportunity. Part of Gaiam?s digital strategy is the development of our subscription, video-on-demand platform Gaiam TV.
Gaiam TV is a subscription service that delivers unlimited streaming content via our site, GaiamTV.com, and via various devices. The solution, similar in structure and delivery to Netflix, is a cornerstone of our digital media strategy.
Gaiam is looking for a trained and experienced analyst to collect, organize and analyze data from a myriad of data sources. Our business is recently launched, experiencing rapid growth, and seeing data gathering sources spring up regularly. We deliver content across multiple devices, in various formats, in many operating systems. We are looking for analytics related to every aspect of our business, including customer acquisition, conversion measurement and analysis, member retention, video delivery, email analytics, etc.
Experience with Internet analytics is required. If you have not worked in online analytics, please to not apply.
The Digital and Online Analyst will be responsible for the following key areas:
Intimate familiarity and use of Google Analytics, including:
o Basic and advanced reporting
o Basic and advanced data analysis with a focus on communicating actionable insights to the appropriate department or channel manager
o Channel and campaign segmentation
o Properly implementing and configuring new modules such as ecommerce, event tracking, variables, multi-path and multi-visit attribution
o Properly integrating other systems (such as Adwords) with Google Analytics so that the data is as consistent as possible
o Ability to leverage the Google Analytics API for reporting, data warehousing, and statistical analysis.
Spearhead conversion rate optimization initiatives including:
o Properly designing A/B and multivariate tests so that they yield actionable results
o Properly implementing, managing, and reporting A/B and Multivariate tests
o Providing interpretation of tests that are clear and actionable
Member and user behavior analysis
o Manage the capture and delivery of on-site behavior
o Provide analysis and feedback regarding traffic, trends, interests, etc.
Video consumption analysis
o Manage the capture and delivery of video reporting statistics
o Provide analysis and feedback regarding content value, trends, ROI, etc.
Reporting and reporting tool sets
o Acquire and assimilate data from disparate sources, including web-based APIs, raw data from log files, and database information
o Comfort with web-based technologies and data sources
Skills & Experience:
Experience with Internet analytics is required. If you have not worked with online analytics, please to not apply.
Comfort and regular usage of the Internet is absolutely required
Intimate experience and deep knowledge of Microsoft Excel, Microsoft Access and Google Analytics
Ability to multitask and comfortable in a fast-paced, demanding, growth environment
Experience with conversion rates, email analysis, sales funnel analysis, and all aspects of the marketing conversion chain are a major plus in hiring for this position
Unrelenting attention to detail
Strong writing and presentation skills
Bachelors degree or equivalent
Strong collaborative skills
||Boulder, CO |
THIS JOB HAS EXPIRED