Digital Demand Generation Manager Alert Logic
THIS JOB HAS EXPIRED The Digital Demand Generation Manager is responsible for building the paid media strategy for Alert Logic while coordinating with the rest of the marketing team to ensure the earned media activities convert into actionable leads.
This person is responsible for multi-channel demand generation and lead nurturing programs across the entire marketing/sales/revenue funnel for Alert Logic's direct and partner channels.
?Developing paid media strategy in support of lead generations across all the relevant media (search, display, email, etc.)
?Develop nurture programs to optimize the marketing-sales funnel and improve velocity to revenue
?Lead cross-functional activities with sales management and the marketing team team to model the marketing/sales/revenue funnel aligned with sales processes and key customer segments and related buyer personas.
?Map programs to funnel stage and customer segment/persona to insure complete coverage of all stages of the process from suspect to customer.
?Ensure alignment of all assets (web site, collateral, sales tools, social media) to program goals by working closely with other marketing team leaders (channel, marcomm, product marketing)
?Work with product marketing to identify segments and personae to drive marketing program efficiency
?Drive SEO strategy
?Serve as the primary owner of the prospect database and sales/marketing/revenue funnel
The ideal candidate will have:
?Prior experience in marketing role with a conversion focused B2B web property, preferably in a software or security company
?Managed online programs across all major channels including paid search, display and email
?Experience with key marketing tools such as nurture tools (Marketo), CRM (Salesforce.com), search management (Google Adwords) and web analytics (Google Analytics)
?Has experience coordinate content in support of key programs (nurture, advertising, web, etc.)
||1776 Yorktown |
Houston, TX 77056
THIS JOB HAS EXPIRED
Alert Logic's on-demand solutions provide the easiest way to secure networks and comply with policies and regulations by enabling our customers to detect threats, eliminate vulnerabilities, and manage log data.Investors: Access Venture Partners
, DFJ Mercury
, Hunt Ventures/Hunt BioVentures
, OCA Ventures
, Updata Partners All Jobs: at Alert Logic
Houston, TX 77056
|Company Profile:||Alert Logic is the industry's leading provider of on-demand IT compliance and security solutions. Our solutions provide mid-sized organizations with the easiest way to secure networks and comply with policies and regulations.
Our on-demand platform utilizes software-as-a-service to deliver the benefits of rapid deployment, zero maintenance, and no upfront capital costs. As a result, Alert Logic customers benefit from easy and affordable network security and compliance.
Headquartered in Houston, Texas, Alert Logic is changing the way IT compliance and security solutions are designed, delivered, and utilized. |
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