Digital Marketing Analyst HireClix
HireClix is one of the New England's most exciting and fastest growing digital marketing agencies. We generate hundreds of thousands of new customers and leads each year through an array of unique online marketing channels. We continue to expand and launch new businesses and as a result are searching for an Digital Marketing Analyst to join our team.
HireClix is dedicated to identifying, recruiting, and continually challenging top talent. Our organization is intentionally flat and our teams small to provide all employees with the opportunities they desire to advance in their chosen fields. This gives our team members the opportunity to learn from the vast experience of our leadership team and have an impact on executive-level decision making. Given our intense focus on talent management and the growth of digital marketing, there are exciting opportunities available to candidates.
As an Online Maketing Analyst you will be responsible for continuously improving web conversion rates by drawing analytical insights from extensive amounts of performance data. This position will have exposure and responsibilities across all of HireClix's client and web properties. It requires a progressive, on-the-spot, creative problem solver who demonstrates technical and analytical excellence as well as strong problem-solving abilities. This person must be an independent thinker who can synthesize complex operational and marketing data into revenue-impacting marketing strategies.
Responsibilities of the Online Marketing Analyst:
? Design and manage multivariate A/B tests
? Define the requirements of systems that generate baseline customer data
? Partner with the web development and creative teams to rapidly generate multiple web presences
? Conduct detailed customer intelligence and ROI analysis
? Establish success metrics based on business goals
? Provide reporting to various levels of management and line staff
? Propose strategies and actionable solutions for improving web conversion rates
? Manage the continuous improvement cycle (test - analyze - take action)
Requirements for the Online Marketing Anlyst:
? Bachelor?s degree in business or related field with a strong quantitative focus (economics, engineering, finance, statistics or other analytically-oriented discipline)
? Demonstrated strong academic performance and work experience in an analytically-driven and fast-paced environment
? Intellectual curiosity specifically in regard to how people behave on the web
? Experience with customer segmentation, linear regression, trend forecasting, and ROI analysis
? Passion for web marketing and a strong understanding of how the web works - for example, browsing behavior, web server cashing, cookie deletion, etc.
? Demonstrated experience in translating detailed data analysis into actionable priorities
? Working knowledge of SQL and exposure to open-source technology a plus
? Experience with Google Analytics and other web tracking software preferred
||Gloucester, MA |