Digital Marketing Coordinator Virtustream
POSITION SUMMARY & RESPONSIBILITIES:
Virtustream (www.virtustream.com) is a leading enterprise cloud software and services provider. The company's secure high-performance cloud platform, xStream, enables hybrid cloud deployments, supports multiple hypervisors, and is the industry's first to offer a sub-virtual machine pricing model that is truly consumption-based. Virtustream?s team comprises of architects, engineers and developers with deep expertise in cloud migration strategies, cloud platform deployment, enterprise application management and advanced data center technologies.
Candidates can be located anywhere in the US if currently set up with a fully functioning home office, however proximity to Atlanta, GA or Bethesda, MD is preferred.
Exciting opportunity to join a high growth company and make an impact in marketing our elite brand.
The Digital Marketing Manager has two responsibilities to support Virtustream?s goal of generating demand that equates revenue. The primary responsibility is around the planning, purchasing, optimizing and reporting of online marketing campaigns including paid search and social media. Second is leading Virtustream?s external email campaign operations including production and reporting on programs. In addition to a high level of business experience and acumen, the manager must have a deep knowledge of digital marketing technologies and methodologies including email campaigns, search engine marketing, display advertising, social media and the evolving and Interactive communications landscape.
The Digital Marketing Manager will work closely with Corporate Marketing to develop strategies for effective, integrated cross-organization online marketing initiatives which lead prospects to engage with Virtustream and result in yield high quality leads for the sales team. This individual must be a self-starter that can work in a fast paced environment, and possess a strong record of successful email operations management, media agency management, successful online campaigns. Must also be able to monitor, track, analyze and report on efficiency of online campaigns demand generation programs.
The ideal candidate has B2B experience marketing leading technologies such as cloud computing to the enterprise level technical and business decision makers, and channel partners.
DUTIES and RESPONSIBILITIES:
Leading and managing the ongoing development of the digital marketing programs including email, search engine marketing, display advertising, social media and the evolving and interactive communications landscape.
Ensuring that the Global Programs team delivers top quality marketing campaigns that meet or exceed demand generation goals, and are flawlessly executed.
Developing comprehensive strategy for and overseeing aggressive growth targets for all paid advertising spend.
Plan, execute and maintain ongoing drip marketing programs via third party automation tool, Pardot with integration into MS Dynamics CRM.
Takes initiative and establishes a culture which embraces ongoing testing of technology, tools, formats, media channels, and approaches to messaging in order to continually improve performance.
Driving ongoing process improvements, creating automated and optimized solutions and reporting where possible.
Manage content amplification programs such as Cision.
Producing and tracking all activities through Pardot and CRM.
Managing all paid search programs display, traditional network and Retargeting Ads. Including, but not limited to, Google Adwords, LinkedIn, Bing, Yahoo, Spiceworks, Twitter, etc.
Developing in-depth business reporting and comprehensive competitive advertising/marketing analysis.
Participating in the presentation of media and campaign plans, and ensuring that program strategic and tactical goals are being met.
Reports to the Senior Director of Marketing.
QUALIFICATIONS - KNOWLEDGE - SKILLS:
BA degree required; marketing or related field preferred. Graduate degree a plus.
Minimum of 5 ? 7 years in marketing, specifically interactive/digital programs. Must possess a solid Interactive background, management of third party marketing agencies, and experience managing large-scale email operations.
Must have demonstrated success executing targeted email campaigns with Pardot, and paid search campaigns with the previously mentioned channels.
Knowledge of MS Dynamics CRM a plus.
Proven ability to produce and deploy innovative programs that generate high quality leads.
All those eligible to work for any employer in the US are encouraged to apply. We are unable to sponsor at this time.
||Virtual, VA |