Digital Marketing Copywriter Beyond.com, Inc.
THIS JOB HAS EXPIRED We are currently seeking a talented creative professional who can craft engaging copy that elicits response, while also helping to define and manage the overall email marketing strategy for Beyond.com and its clients. The ideal candidate will have expertise and demonstrated success writing compelling email and web copy. This person will be instrumental in developing targeted email campaigns with sound measurement to monitor and report on effectiveness, leading to the continuous improvement of experience, positive business results, optimized campaign scheduling, and deeper customer relationships.
Write engaging, effective copy for email and other marketing campaigns
Optimize subject lines and body copy
Develop strategies to improve email open rates and conversion
Work with email team to develop testing and refinement strategies
Provide direction to designers for email content and creative template production
Play a key role in brainstorming, creating, and executing the email marketing strategy in support of the broader Business Development, Sales, and Member strategies and objectives
Work with email team to analyze email sends to identify key performance factors such as targeting, email send times/dates and conjunction with other media sources
Analyze the Beyond.com member experience and develop strategies for consistent and effective communications across all touch points
Stay up-to-date on latest trends and best practices in email and digital marketing and creative
Write copy as needed to support other marketing or company initiatives
Perform other tasks as need to support the sales and marketing team, and collaborate with employees throughout the company
Required Skills and Experience
BS/BA or equivalent, plus 2-3 years experience writing copy and developing strategies for email and digital marketing programs
Background in digital marketing with an emphasis on email
Experience writing effective email campaigns and collaborating with members from creative and marketing teams
Ability to analyze results and improve campaigns accordingly
Knowledge and demonstration of applied email marketing best practices
Headquartered in the lively Philadelphia suburb of King of Prussia, PA, Beyond.com also maintains offices in New York City and Indianapolis, IN. Our focus on creating a great work environment and growing as an organization have earned us recognition from SmartCEO Magazine and the Venture Summit Mid-Atlantic, as well as a place among the Philadelphia Inquirer?s Top Places to Work 2012. Beyond.com is a Safeguard Scientifics, Inc. (NYSE: SFE) portfolio company.
Beyond.com is a high-energy, fast-paced, team-oriented company with a work hard, play hard attitude. We offer competitive compensation and generous benefits, including free employee-level medical, comprehensive dental, 401K and other great perks. We are looking to expand our dynamic team with positive-minded individuals who believe in high standards in their work. EOE
Beyond.com, Inc. is The Career Network, powering thousands of geographic and industry-specific sites and 500+ talent communities. Our niche network attracts millions of focused professionals and thousands of organizations who want to hire them. By delivering great opportunities to our members and connecting our hiring clients with the right candidates every time, we are changing the way job search is done and building careers connections around the world.
||1060 First Avenue |
King of Prussia, PA 19406
THIS JOB HAS EXPIRED