DIGITAL MARKETING MANAGER Global Market Insite
THIS JOB HAS EXPIRED DESCRIPTION
Are you passionate about digital marketing? Do you have extensive internet audience acquisition, conversion and monetization experience? Are you known for your ability to generate internet traffic? If this sounds like you, read on!
GMI is recruiting for a Digital Marketing Manager to be responsible for supplying engaged survey respondents to our global survey panel properties. The successful candidate will have significant input into a critical area of the business and make a tangible impact on the growth and profitability of the company. Will also be responsible for executing the organization?s digital marketing vision, maintaining the supplier and publisher chain and working closely with other teams to ensure goals are met and strategies executed on schedule.
Develop and grow an internet-sourced survey-taker capacity to meet market research demand
Identify viable, incremental sources of respondent capacity and drive favorable business terms
Monitor, track and report key performance metrics (budget, ROI justification, etc.) to management
Drive traffic to Internet sites through various sources, including but not limited to: affiliate partners doing performance marketing, SEM, SEO, and display
Collaborate with fraud detection team to maintain vigilance against affiliate and consumer fraud
Execute all online marketing campaigns - budget, ROI justification and campaign management for all online channels - SEM, SEO, Affiliate, Email and any other emerging channels
Work with internal teams to improve site performance and customer experience
Budget affiliate revenues and cost targets to set management expectations on the performance of the channel
Develop and manage a process for stakeholder feedback including regular reporting of results.
Identify opportunities to partner with suppliers for LSR/GMI?s alternate source products in the ?river? sampling category.
Minimum of 2 years in internet user acquisition.
Related BS degree or equivalent experience/certification.
Strong strategic aptitude; proven ability to define a winning business strategy.
Excellent customer experience intuition; demonstrated success in optimizing web-based user experiences and conversion rates.
Strong analytical and quantitative skills; strong bias towards data-based decision making
Must be comfortable with ambiguity and have the ability to respond quickly to rapidly evolving situations and opportunities.
Action oriented; ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.
Street smarts; willingness to roll up the sleeves and do whatever is necessary to meet team goals.
Who We Are:
Quality-seeking researchers, marketers and brands choose GMI as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. From intelligent sampling to award-winning survey engagement to sample management and custom reporting, GMI adds value at every stage of the research process.
Our culture is entrepreneurial and spirited. We have a collegial work environment where we get things done and we like to win! GMI has grown substantially every year since its inception in 1999, thanks to our dedicated team of smart, outside-the-box thinkers and doers.
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THIS JOB HAS EXPIRED